Oh No....oh no....please no...(panting)...
Dear Marketing Experts (both existing, and in-the-making):
Fear is a powerful motivator...in fact the anticipation of palpable pain is, generally speaking, vastly more effective in motivating people than the promise of possible gain or possible pleasure. Generally speaking, we Humans like to think of ourselves as "pleasure seekers," when, in point of statistical fact, we are predominantly "PAIN AVOIDERS" (one need only refer to the rising sales of duct tape, pliers, pruning shears and the like in the wintertime by various "John Smiths" with faintly pecular foreign-sounding accents and an aversion to meet the cashier's gaze -- "No Ma'am....I 'll just pay cash...no, I don't want a store discount card....I've got someplace to go in a hurry." ).
The combination of an imagined fear with a sense that its agent of infliction (the Grim Reaper, the IRS auditor, the "quality control expert" from the loan shark, or even a mother-in-law- of Wagnerian proportions) is hot on your heels or watching your every move and waiting to pounce is PARANOIA.
People do not enjoy the dreaded feeling of paranoia, and like to even joke about it -- a sort of superstitious "whistling past the graveyard" meets "chest thumping in front of the crowd" meets a "silly childhood anti-boogeyman ritual."
In marketing we can use this combination of paranoia and humor which references it combination platter to compel people to use our goods, purchase our products, contribute to our cause, remember our brand (or name) and to do many other things profitable to our personal and business interests.
Here's the latest creature to emerge out of Douglas Castle's isolation chamber lodged deep within the bowels (we go through something like an Airwick and several Glade Fresheners a day) of the TNNWC BUZZWORKS laboratories in a concrete and lead bunker deep beneath the ground at an undisclosed desert location at Area 53 (the rent being much cheaper than the other numbered areas). It is case-in-point.
Combine paranoia with humor and a tantalizing picture, and you have a marketing magnet.
Faithfully,
Douglas Castle
p.s. Join me as a Member of TNNWC Group (and start receiving your benefits today - at no cost) by going to the website at http://www.tnnwc.com/ and clicking on a "JOIN US" thingy. You can also go to http://thenationalnetworkerweblog.blogspot.com/ and click on the "JOIN US" button. You can subscribe (free) to our Supplemental RSS feed or to our Once-Daily Email Updates. Get it all. Don't make us come looking for you.....
p.s. Scary music can also be helpful in creating an amped-up paranoic experience - like those violyn squeeks and "eeeks" from the movie hit Psycho.
MAD MARKETING TACTICS™ !
Get MAD... Get CRAZY... Get MOVING... Get ATTENTION!
Visit us at http://MadMarketingTactics.blogspot.com
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