Pictures Versus Text - Faster Processing - Saving Precious Time

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The picture below pays homage to TNNWC Gist Video (THE LETHAL NAPKIN), a fabulous presentation tool which utilizes a narrated napkin sketch to capture the essence of your proposal in as little as two minutes. It is visual, powerful, efficient and deadly effective. Visit GIST and see for yourself. This particular campaign was the inspiration for this article.

Pictures Versus Text - Faster Processing - Saving Precious Time

NOTE: The article which follows was written by author Douglas E. Castle, and was originally published in SENDING SIGNALS! (http://sendingsignals.blogspot.com/ . It may be reproduced or republished without permission provided that: 1) the article is printed in its entirety, without editing or deletion; 2) all graphics and hyperlinks are left intact and "live"; and 3)attribution is given both the author and SENDING SIGNALS!.

Dear Friends, and Those Who Merely Wish to Take Advantage of Me:

The above picture sends a clear, indisputable and humorous message across. It is a photograph with a clever slogan embedded in it. The Gist technique, actually uses a live sketch (prepared as you watch, and a narrator's voice to capture more of the viewer's senses and deepen the impact and memorability of the message.

In either case, the picture is generally preferred over text. In an environment where persons and companies are constanly competing for attention and time, you have to be very innovative to accommodate both of these increasingly limiting parameters.

An interesting hybrid is the word cloud, where sizes, fonts, colors, positioning and other effects convert a collection of words into a singular work of art -- a picture comprised of words. In a recent article in BRAINTENANCE [you may see during visiting hours by clicking on http://braintenance.blogspot.com/2011/02/knowledge-versus-intelligence.html ], there is a section toward the bottom of the article post which is labelled "Tags, Labels and Key Terms".

While this is done for the purposes of referenceing the article, providing topics for further exploration and perhaps of bit of SEO optimization, it is placed in the form of hyperlinked text. It is informative, but may be tedious.

Below, take a look at a tag cloud which was produced by using those referenced words, plus the Tags, Labels and Key Terms associated with this article. Look at it for 120 seconds and then close your eyes. If you turn around and write down the words that you remember on a piece of paper, you will find that you remember a great many more than you would had you seen all of those very same words presented as linear text. The reason? The mind savors images while it often labors through words that have to be associatively referenced intellectually.

Some psychologists, neuroscientists and my barber from Long Island (not really...he didn't speak much English, and all that he every seemed able to say was "Hold still, sonny!") believe that memory images of pictures, processed originally through the right hemisphere of the brain, are easier to access than text, which is absorbed and interpreted through the left hemisphere. Further, text embedded into images is generally easier to recall than "naked text" without artistic context.

Regardless of the reason, pictures, and pictorial representations always help get messaging across when you go about sending signals. Use them.

And now, [cue drumroll] send in --

ILLUSTRATIVE CLOUD

Tags Labels Key words eidetic memory photographic knowledge intelligence measurements applied artificial memorization cognition problem-solving Braintenance behavioral psychology learning associative metaphorical thinking TNNWC Services Buzzworks MENSA IQ Quotient Douglas Castle base accessing synthesis analysis creative processes gist Video recall recollection Ricola visual imagery autism definitions cognitive enhancement embedded pictures hemispheric processing right-brained left-brained text neuroscience information sending signals efficiency messaging context art reason attention competing time marketing tactics strategies science communications social media photos story barber Long Island storage memories triggering humor King’s Speech making presentations idea explanations word clouds tag search engine optimization supplements Wikipedia illustrations clarification BLUE TUESDAY Report

Faithfully,

Douglas Castle
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SENDING SIGNALS! - http://sendingsignals.blogspot.com/

Communicate With Precision And Power.

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