Share this ARTICLE with your colleagues on LinkedIn .
Why on
Earth would anyone choose (assuming no torture by a sadist from one of the former
Eastern Bloc nations [i.e., Turdistan], or the promise of a hunting trip with
Dick Cheney) to name a product or service
Monitis? It sounds like a disease. It rhymes with Colitis, Bursitis, Arthritis and a whole host of __itises.
As the author (having destroyed all of the opposition) of
The Mad Marketing Tactics Blog, I have to go on the record as saying that that name will most definitely hurt the sales of the product. Names are critically important in marketing and branding -- especially if they are either favorably or unfavorably associated with other product names or words in common usage. If you name a product (with due credit to
Piriform) something like
CCleaner, it sounds wholesome, useful and efficient. It is a clever hybrid of C drive and Cleaner. It actually describes what it does.
But then there's Monitis.
Here's what
WebProNews had to say in a brief advertisement of Monitis (you can try it for free!), which sounded to me, and perhaps to other people, like getting a chance to audition herpes -- or worse. It even has a "moan" in it. Yet, the way the product is described, perhaps it is something great that just happens to have a horrible name; sort of like Smuckers jam. But then, they had an excuse, because it was a family name. And they even promoted a mildly self-deprecating campaign -- "With a name like
Smuckers, it
has to be good." It helped to boost sales, and once people tried it, they continued to be loyal customers. Let's see how Monitis fares:
======================================================================
This is a WebProNews Sponsor Update
======================================================================
Simplify your Life with cloud-based monitoring
> Improve uptime - check availability and response time of your
websites and applications.
> In just 3 mins - set up your all-in-one dashboard.
> Stay on top of issues - get instant failure alerts.
> Simplify your life - view your entire web and cloud systems
from anywhere, at any time.
Based
in the Cloud, we eliminate the need for you to update or
maintain any monitoring software or hardware - ever.
Fantastic Features:
> 24/7 website uptime & performance
> Full page load
>
Real time web server monitoring
> Cloud monitoring
> Mobile Applications
Try Monitis FREE Today!
http://aj.600z.com/aj/138656/0/cc?z=1&b=138651&c=138653
---------------
Please remember that I do not endorse the product. Nor do I seek to defame it. It might be good, it might be bad. But none of that matters. The only thing that matters to a
marketing and branding professional is that the name stinks. Period.
Thank you as always for reading me, and for sharing my articles with your colleagues, cohorts, comrades, co-conspirators and connections through your ever-increasing use of the various social media platforms. And when I say thank you, I mean it sincerely.
 |
| I'm actually a very friendly, approachable, engaging fellow. I don't have Monitis, either. |
Labels, Tags, Keywords, Categories And Search Terms For This Article:
marketing, names, branding, sales, web products, C-drive cleaners, cloud computing, Monitis, hepatitis, crowdfunding, CFI, business, growth, humor, memes, impressions, LinkedIn, Douglas E. Castle, WebProNews, CCleaner, naming things, associations...
#MadMarketing
***
