Q: What Was "The Thinker" Thinking?
Putting Your Own Captions On Other People's Photos!
Mad Marketing requires an almost sociopathic willingness to do anything in the interest of getting attention for you, your brand, your product or your service. A street-lethal gutsy slogan, a mascot (preferably a talking animal -- skip the pile of money with the googly eyes -- it had no character to it and it wasn't working for GEICO...watch them phase it out), an insignia, a unique typestyle, a celebrity endorsement, a spokesperson with a very memorable voice (like that lady with the obtrusive, offensive, grating but genuine Brooklyn, New York accent who used to do those SNAPPLE commercials) or a re-captioned or altered picture.
Any enthusiastic marketing maniac with Picassa or Photoshop software can snag photos (these should be preferably either classic or shocking but non-pornographic images), and put labels on them. A photograph with an embedded caption works best. A photograph with a highly unexpected or absurd caption works even better. Yes indeed -- better than the best.
Now that you've heard this, you'll want to experiment. If you are not a completely brilliant innovative witty individual, you'll want to investigate using one of the services offered by TNNWC Group, such as:
TNNWC NEWS RELEASES, PUBLICITY AND PUBLIC RELATIONS, or
TNNWC BUZZWORKS.
Just for educational purposes, I have put a number of these completely and irreverently adulterated photos taken from my personal collection (carefully maintained in my linen closet, downstairs, next to my almost untouched toolkit) here on display; each has served me very well in a buzz, branding or media campaign. They have invited attention, controversy, and sparked debate --- but I received my attention!
Faithfully,
Douglas Castle
MAD MARKETING TACTICS™ !
Get MAD... Get CRAZY... Get MOVING... Get ATTENTION!
Visit us at http://MadMarketingTactics.blogspot.com
TNNWC Group, LLC, in Brief
TNNWC Group, LLC empowers emerging enterprises locally, worldwide and inter-globally by providing 1) informational publications and products; 2) an indispensible suite of crucial, unparalleled services for business planning, development, growth, marketing and capitalization, which are offered to all of our Members who are all 3) interactively involved within a growing, mutually-supportive collaborative, cooperative community of individuals and businesses. We are run by entrepreneurial people, and we live to serve entrepreneurial people and the business initiated through their inspiration… from the garage-based technological start-up, to the “small business” wanting to break free of its limitations and grow larger at an accelerated but sustainable pace. We Empower Emerging Enterprises™ - not with “happy talk” and “grandiose ideas”… but with real tools and expert interpersonal guidance to use each of them for their optimal effectiveness. Visit us at TNNWC Group, LLC. - Join us. We have so much to offer you. Our philosophy is simple: UNITE AND CONQUER.
Capital, Traffic Building, International Customers and unique SERVICES.
The National Networker Publications™ produced by TNNWC Group, LLC
Resources for Business Planning, Development, Capital and Growth
0 comments:
Post a Comment