BING Versus GOOGLE - Critical Market Timing! Scroogled?

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Bing is going head to head with Google (campaign catchphrase and slogan: "Don't Get Scroogled") to become the internet search engine of choice primarily to consumers and secondarily to institutions. The campaign is comprised of:  

1) consumer polling, with favorable results shown on television commercials:  
2) aggressive promotion, advertising branding and name recognition a diversified media mix: 3) Trying to interact with consumers in order to increase engagement and evangelism amongst converts.

Bing has indeed chosen an opportunistic time -- Google is becoming increasingly disliked (in particular for its 'customized' and distorted search results based upon observed and integrated user data [increasingly marketing oriented and decreasingly informational], and by webmasters and bloggers all over for its constant changes in ranking algorithms...Pandas, Penguins...Puke).

Sadly for Bing (such a cute name!), Google has more than a single product (each separate product is an axis), giving a greater perceived overall utility and giving it multiple points of potential consumer interface. They capture market by a combination of a vast number of product offerings combined with vigorous cross-selling and cross-linking of these sticky tentacles.

The goods that Google delivers: email platform, blogging platform, other connected benefits which foster increased marketing access outlets and perceived benefit"hooks" into consumers to capture market share, breed loyalty and create increased dependency upon Google in general.

The only advantage that Bing offers, aside from a better visual results experience and more objective search results (with less of that algorithm rubbish) is that it is creating a batch of user-friendly ways to integrate search results obtained with social media sharing.

Mad Marketing Tactics Campaign Analysis:
The most glaring marketing focus error that Bing is making in this campaign, is that it is not focusing in on its individual points of strength, i.e., advantages over Google. It is, in essence merely asking consumers to take a "taste test" without telling them that the reasoning that are performing the test is to find the difference in taste!

As always, thank you for reading me, and thank you for sharing my articles (excluding my wallet, my watch and so forth) with your contacts and colleagues across your various social media platforms.

Douglas E. Castle

Sponsored By: 
CFI - CrowdFunding Incubator LLC 
ICS - International Connection Services 
Global Edge Technologies Group LLC 
CFI Business Growth
Douglas E. Castle On LinkedIn - Join Me! 

#MadMarketing

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Classified Ads - Sky-High ROI!

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Classified ads? Passive income streams?, Inexpensive, targeted marketing? High media spend ROI? Crowdsourced Classifieds? Mad Marketing Tactics? An article by Douglas E. Castle, the shy, reclusive, disarming, awkward (and seldom sarcastic) Chief Executive Officer of CFI - CrowdFunding Incubator LLC? In the words of my childhood friend Bruce's mom: "So what's not to like?" Read on, please, and bear in mind that sometimes something that's couched in humor may well contain a brilliant, practical idea. No kidding. Now sit up straight...
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12 Tips For Creating Classified Ads That Really Pull - Plus an EXCELLENT completely passive income opportunity as well. How could any reader of The Mad Marketing Tactics Blog possibly resist such a conspicuously cheesy appeal for attention and action? Well? Simply click on the link below to view and download this information. The approach is simple, spam-free (it provides very useful information and a wonderful education for marketers, advertisers, website owners, bloggers, sponsors of crowdfunding projects and newsletter publishers), and [sigh of relief] completely passive.

http://www.mediafire.com/view/?w1b54oxl196jrjm


I highly recommend this. My only firm suggestion is that you read through it completely before you ever place another classified ad, either for yourself or for any of your customers or clients. Classified Ads are second only to successful News Releases in terms of immediate ROI for your media spend. For your longer-term media spend, Classified Ads (if repeated in the same publications more than once) will bring you a stronger ROI then single press releases -- but most significantly, they (Classifieds) tend to bring you extremely targeted traffic with a higher incident conversion rate. They are a perfectly focused targeted marketing tool when artfully written. The link to the download follows, once again:

http://www.mediafire.com/view/?w1b54oxl196jrjm

And, if you can’t stand the thought of clicking on long, elaborate, robotic, impersonal computer download links, you can simply click on this one instead, as a creative alternate:

Douglas E. Castle’s Instant Classified Ad Course And Passive Income Stream Download

You’re going to love this. I guarantee it.*

Thank you, as always.

Douglas E. Castle for The Mad Marketing Tactics Blog

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* While this “guarantee is fully subjective, nebulous and completely unenforceable at law, at equity or otherwise, it sounds wonderful, doesn’t it? Does it remind you of the old JoS. A. Banks television commercials? You know: The ones where he says (trimmed beard and grinning) “You’re gonna like the way you look. I guarantee it!”



Sure. The little display ad above looks very, very humble. Don't be fooled. In terms of your media spend (or limited media budget if you're a start up, an early-stage entrepreneurial venture or a small but aggressive business), you cannot find a better immediate term ROI -- compared to News Releases, Classifieds Ads tend to be (over time) more focused and targeted with a higher ratio of views to conversions. The more regularly you run the same ad in the Classifieds, the greater your response rate and the greater your credibility. This has to do with simple brand familiarity and name recognition. Click on it, set up your ad (after you've read the download) and test fly it for two to three consecutive months. It works best in conjunction with a news release, but over the longer-term, it will harvest you far more in pure sales revenues.

#MadMarketing

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How Colors Influence Purchasing Decisions

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Colors influence our moods, our appetites, our energy levels and our purchasing decisions.  And they exert a great deal more influence than a great many marketers and brand managers realize.

Certain colors have "equivalencies," either in terms of emotions, perceptions and drives. Before designing corporate stationery or a corporate logo -- or even a website design -- these should be taken into account. Keeping away from U.S. politics, and remembering that the context in which any color is displayed will affect its meaning or message, here's a beginner's list:

RED - Associated with aggression; blood and cardiology; Valentines and love; challenges and conflicts; and anger, although that last one is declining in associative value;

BLUE - Associated with water; peace and tranquility; air travel; and diplomacy;

PURPLE - Rage and royalty;

ORANGE - Foods and hunger; children (as a non-food item); caution, although this is becoming less and less the case;

YELLOW - Foods and hunger; sunlight; wealth; intelligence and creativity;

PINK - Femininity; cancer (increasingly so, especially in terms of breast cancer); bandages (although this last one is becoming archaic);

GRAY - Technology; robotics; steel, militancy; serious business; intellect;

TEAL and TURQUOISE - Cruises and Vacations; tropical waters; relaxation; creativity;

GREEN - Conservation; the Earth; plants; fertility; springtime; refreshment; wealth and money;

A study follows (which appears courtesy of KISSmetrics) which more specifically addresses the effect of color choices on consumerism. The information, provided in simple form, happens to be accurate and comprehensive.




Colors influence our emotions, our energy levels our actions, and ultimately, our purchasing decisions. You'd be wise, oh readers of the Mad Marketing Tactics Blog, to study the content above in its entirety before coming up with logos, letterheads, packaging, labels, buttons (on websites, blogs and newsletters), presentations (visuals, such as slideshows and PowerPoint displays) and clothing choices.

Color me clever.

Douglas E. Castle for The Mad Marketing Tactics Blog and The Daily Dose Of Brilliance Blog.

#MadMarketing

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