Classic Marketing Messages That Always Work - "Trite But True."
This article written by author Douglas Castle and published in MAD MARKETING TACTICS.
There are certain classic marketing messages (these are usually enhancers, reinforcers or reassurances to be added after your product or brand statement and slogan are made), which are completely unoriginal, but which add an element of magnetism to your promotion and advertising.
Part of the reason for the effectiveness of these statements as that are:
1. Commonplace, expected and comforting;
2. Apt to remind prospective customers of other positive experiences; and/or
3. That they appeal to the almost universal lust on the part of consumers to be "winners" -- to cleverly find bargains, value, bonuses and freebies. This third item is important -- even if you uptown neighbor, Roderick J. X. Astor, III won't ever admit this to anyone, as he prides his Mayflower-descended self on never having to ask the price, and never having to haggle...such trivialities, he would say are reserved for the "Little people; the less fortunate among us - so very, very sad about them." through his clenched jaw, while pouring a single malt from a crystal decanter in his study.
Some of the classics follow:
1) Buy now before we have to increase our prices on _____________.
2) We have a limited inventory, and they are being bought up quickly ... so please order yours now.
3) We provide ONE-STOP SHOPPING.
4) We are the only source/vendor/supplier that you will ever need.
5) We are giving this _______, worth $150.00, if you join today/ if you purchase the boxed collection.
6) Your satrisfaction is guaranteed, or you'll get your money refunded in full.
7) The world's greatest __________________ are already our clients.
8) You're not a number, you're a client, and we offer personal, concierge service.
9) The first five issues are absolutely free, and then you can cancel if you like -- but you can keep those first five issues as our gift to you.
10) We offer personalized, custom service to meet your exact needs.
11) The more you buy, the more you save.
12) Customer/ Member rewards/loyalty program.
13) You'll find everything you need right here.
14) Save time - Come on over today - We do the WHOLE job.
15) Products are homemade.
16) We won't bust your wallet/ your budget. We know that every dollar is important to you.
17) We're your first stop/call.
18) We have the distinction of being certified by _____________________________.
19) We strive for 100% customer satisfaction.
20) We'll work with you until it's exactly what you want.
21) We guide you every single step of the way.
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Trite? Perhaps. Effective? Absolutely. Use them, alone or in combination to increase you brand appeal, your site appeal, your customer conversion rate. Really.
After all, would I lie to you?
Faithfully,
Douglas Castle
http://aboutDouglasCastle.blogspot.com
http://www.DouglasCastleBlogosphere.com
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Tags, Labels and Key Terms for this Article: marketing reassurances, messaging, comforting customers, building customer confidence and loyalty, increase sales conversion rate, TNNWC, articles by Douglas Castle,increase customer responsiveness, increase ad effectiveness,
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