Skincare Products - Brand-Building In A Fragmented Market: Installment 1

Thursday, March 31, 2011

Skincare Products - Brand-Building In A Fragmented Market: Installment 1

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SKINCARE PRODUCTS - Brand-Building In A Fragmented Market.

Note: This is the first installment in a series regarding a real-time case study being undertaken by several of the Divisional Presidents of TNNWC Group, Adam Kovitz (TNNWC's Founder) and myself.
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The Challenge: Building a legend, building a brand, generating a buzz, expanding markets, increasing marketshare within each market and earning a growing client base of loyalists for a uniquely wonderful but little-known company. While the company has a presence on the internet (a website), and a loyal following of repeat clients who unconditionally endorse the skincare products and applaud the company's products and warmly personalized service, the entity (to be named soon) has not taken advantage of communications technology which we feel could catapult its sales by several orders of magnitude over a short period of time. At present, its new clients come by personal referral from faithful existing clients. And yes, the client base is certainly growing -- but we intend to exponentialize this rate of growth.

The Strategy To Be Deployed: Multiple Mad Marketing Strategies, including Viral Spiraling through news releases, blogging, and continuous waves of social media messaging.

Who This Will Benefit: Every young or relatively little-known single product or service company which wants to go from microscopic to macroscopic, and utilizes the internet and e-commerce will learn from this series; every prospective, health-conscious client who is interested in improving and maintaining healthy skin; and of course, our Client Company (whose president, Greg Martin, has generously volunteered his company for the advancement of marketing science -- bless his heart).

For your reference, the company's brand is Rene Derme [we have left the accent off of the first letter "e" in Rene ], which translates to "reborn skin." As you become familiar with the product line, you'll begin to see just how appropriate this is.

For a sneak preview of the website, just click on http://www.renederme.com .

While our group feels that the products are superb (and too reasonably priced for their actual potency and demonstrated results), the one which happens to be my personal favorite is pictured below:

There is genuine science to support these products, and they have the advantage of being soothing and non-allergenic. Thus our journey into the realm of cosmeceuticals (an etymological marriage of cosmetics and pharmaceuticals) begins.

Faithfully (and in the interest of Marketing Science),

Douglas Castle
http://aboutDouglasCastle.blogspot.com
http://www.TNNWC.com

MAD MARKETING TACTICS™ !

Get MAD... Get CRAZY... Get MOVING... Get ATTENTION!

Visit us at http://MadMarketingTactics.blogspot.com

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