It's simple. nowadays, subliminal messaging has become a high-tech automated affair. It is subtle, it is high-frequency, and it is effective. But if you are interest in increasing traffic, leads and sales, and you don't have all of that expensive high-tech ornance with which to push your competitors out of the minds of your target audience, the obvious is sometimes amazingly effective.
This is illustrated (at TNNWC, as well as at Mad Marketing Tactics, we are obsessed with illustrative examples, metaphors, bad puns and other lowbrow stunts to get the market to draw a crowd) by this cover from an Average White Band record album cover from the 1970s:
And to bring the point further home...
Sometimes subtlety is very effective, but very expensive. And sometimes it is totally ineffective because your audience is less evolved and "thoughtful" than you'd wish for in a better, smarter world. Sometimes you have to take them by storm -- "overwhelming force and surprise!" as the G-Men like to say.
Faithfully,
Douglas Castle
MAD MARKETING TACTICS™ !
Get MAD... Get CRAZY... Get MOVING... Get ATTENTION!
Visit us at http://MadMarketingTactics.blogspot.com
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