Market Domination = Branding + Utility --- Getting There And Staying There.

Share this ARTICLE with your colleagues on LinkedIn .

"To dominate a market and to remain firmly embedded there, it requires a combination of brilliant branding and product or service viability. Branding opens the doors, while demonstrated utility gets clients to purchase, register or sign on." - Douglas E Castle

Marketing Success Defined

Marketing Success: When your business' product or service 1) becomes a verb ("Let's Google him..."); b) becomes the categorical/ generic term - an EXEMPLAR - ("We need a Facebook-Friendly iPhone access application..."); or c) becomes integrated into ordinary conversation or commerce as a part of the process ("Send it by PayPal and then we'll Skype the client this evening...").

Through the results emerging from a number of TNNWC Market Surveys and Polls, it has been determined that most every emerging entrepreneurial enterprise, or small business at a competitive crossroads would accept the above definition as being the culmination of a successful marketing effort.

To dominate any industry, however, requires not only great branding (supported by brilliant buzzicology, news releases, advertising and the like) --- it requires that your company's product or service fill either a common need amongst a giant population (i.e. a horizontal field), or address a very specialized, technical need (i.e., vertical field) amongst a limited number of very wealthy recurring purchasers or long-term buyers in a monopolistic industry.

Most emerging enterprises and small businesses prefer to target a share of a large and growing horizontal market.

Point To Remember: With the exception of the high-end fashion or "conspicuous consumption" ("Veblen Effect") audiences, your brand will give you the audience and the opportunity to dominate; but it is your utility that will keep you in the game and ultimately make your name.

Whatever it is that you choose to market, it should be seen by your audience as very useful (filling a need), reasonably simple to use (and to describe or explain) and as a necessity instead of an option.

Faithfully,

Douglas E Castle

p.s. Several bits of information follow to assist you in further understanding and recalling what we've discussed above:

94.4 million people worldwide using PayPal

A really, wretched rhyme. Why? Because They Can.

25,705,399 people online right now, using Skype

Every minute of every day, millions of people around the world use Skype to keep in touch – for free.

Labels, Tags, Keywords And Terms:

Adaptation and Flexibility
Adding Value
Assessing Needs
Author Douglas E. Castle
Behavioral Psychology
Branding
Business Planning
Buzzicology
Buzzing
Decisionmaking
Differentiating Your Product or Service
Growing Your Business
Market Research
Marketing and Media Mix
Problem-Solving Skills
Slogans and Catchphrases
Surveys and Polls
TNNWC Group
TNNWC Services
Trend Spotting
Trends
Utility - Meeting A Market Need
Value Propositions

Note: This article was originally published in Douglas E Castle's Entrepreneurial Advice And Insights Blog in an earlier version, which was titled "Growing Business: Branding Plus Utility - PayPal and Skype." It has been authorized for republication in various forms in Mad Marketing Tactics and in the The National Networker (TNNWC) Weekly Newsletter.

TNNWC Mission Statement - Power, Passion and Punctuation (douglascastle1.wordpress.com)
Social Media: Buzziprocity - A Lingovation (douglascastle1.wordpress.com)
10 Free Resources for Online Business Owners or Freelancers (christianpf.com)
Ruby Lane Is Getting A Refresh - Now Live! (rubylane.com)
PayPal Leverages Digital River World Payments to Enter Brazil (benzinga.com)
PayPal Doubles Fees, Forgets to Tell Customers (blogs.sitepoint.com)
PayPal sues Google over trade secrets (cbsnews.com)
PayPal Cuts Ties to Alibaba Platform (online.wsj.com)
Sponsor post: PayPal X Developer Challenge Registration Reminder for Android Developers (gigaom.com)
Google Sued by eBay and PayPal for Stealing Trade Secrets (benzinga.com)
PayPal Sues Google & Former Execs Over Google Wallet (mashable.com)
PayPal Mobile 2.8 for Android Deposit Check Via Scan Image (mydigitallife.info)
Blogging : Keywords and Content = Magical Results. (bloggingtipstricksandtools.blogspot.com)

MAD MARKETING TACTICS™ !

Get MAD... Get CRAZY... Get MOVING... Get ATTENTION!

Visit us at http://MadMarketingTactics.blogspot.com

Douglas Castle’s Blogs And RSS Feeds
For a complete list, click on the RSS icon below:

Powered By TNNWC Group™

For complete tactical and strategic business planning, marketing, media, lead-generation, technological and capital resources, scalable solutions and tools to support every entrepreneurial start-up, young enterprise, small- to medium-sized business and emerging high-growth company, talk to The National Networker Companies™/ TNNWC Group, LLC.

We are a collaborative entrepreneurial, creative organization offering you hands-on, personalized assistance in every aspect of achieving your monetization, profitability and financial sustainability objectives, domestically and globally.

We don’t just coach you or offer you pre-packaged, push-button solutions – we listen to you, analyze your exact needs, and work within your budget to: 1) create your tool kit and 2) work as your partner to implement your plan by supporting you in the most efficient and productive use of every tool.

Visit our website, which is located at http://www.TNNWC.com .

To receive our newsletters, publications, information bulletins and alerts, simply join us as a Member. Membership is free and the benefits are unequalled anywhere.

Just go to our home page, and click on the “JOIN US” button.

---------------
TNNWC Group, LLC, in Brief

TNNWC Group, LLC empowers emerging enterprises locally, worldwide and inter-globally by providing 1) informational publications and products; 2) an indispensable suite of crucial, unparalleled services for business planning, development, growth, marketing and capitalization, which are offered to all of our Members who are all 3) interactively involved within a growing, mutually-supportive collaborative, cooperative community of individuals and businesses. We are run by entrepreneurial people, and we live to serve entrepreneurial people and the business initiated through their inspiration… from the garage-based technological start-up, to the “small business” wanting to break free of its limitations and grow larger at an accelerated but sustainable pace. We Empower Emerging Enterprises™ - not with “happy talk” and “grandiose ideas”… but with real tools and expert interpersonal guidance to use each of them for their optimal effectiveness. Visit us at TNNWC Group, LLC. - Join us. We have so much to offer you. Our philosophy is simple: UNITE AND CONQUER.

Capital, Traffic Building, International Customers and unique SERVICES.
The National Networker Publications™ produced by TNNWC Group, LLC
Resources for Business Planning, Development, Capital and Growth

***