Fear is a marketer's friend. People are obsessed with the deep-rooted and culturally ingrained notions of the Apocalypse, Armegeddon, Judgment Day and End Times. Yes, the world's socio-economic order seems to be careening out of control. The long-trusted "foundation" of the status quo is cratering as we walk. There is speculation about conspiracies, world domination (New World Order anyone?), tribulations and....of....course [drumroll]...
Incredible money-making and wealth-building opportunities for those who know 1) what is to come; 2) when it is coming; and, 3) what to do (special tactics and strategies, most of which are very well-kept secrets) when it comes.
Sadly, we do not know what "it" is exactly. But IT is coming.
But email newsletter marketers like Martin A. Weiss (the producer of the doomsday rescue plan embedded in this article) know that fear sells.
While I do not endorse his newsletter, his strategies, his tactics, his investment ideas, or his taste, and while I do not offer investment, legal, financial, health, marital or other advice.
Doomsday sells, and Dr. Weiss' terrifying video follows here to give you a sample of the applied science of fear-mongering. It works. Watch this bit of cinematography and brimstone, not for its substance (again, I don't endorse his products or ideas), but for its FORM...the presentation is what is to be learned from.
Here we go, Mad Marketing Tactics fans, From The Weiss Report:
"I have three urgent questions to ask you:
Have you seen our latest video, American Apocalypse?
Have you acted on the simple step-by-step instructions we give you in the video to prepare for the financial chaos you’re already beginning to see all around you?
If not, how much more can you afford to lose by listening to the soothing soothsayers in Washington and Europe?
Remember what they’ve said and look at what’s actually happening:
They told you the economy was “recovering.”
They told you they’d deal with their federal debt and deficit problems once and for all ... and that the global sovereign bond crisis was “contained” to a couple of small countries in Europe.
They even went so far as to say that stocks were “safe.”
But every single one of those promises
has turned out to be pure, unvarnished BS!
And now it’s hitting the fan!
#### [end of newsletter excerpt]
But wait! There's more!
See the MOVIE, by clicking on the link below:
http://finance.moneyandmarkets.com/reports/SMR/4349/vsp-smr.php?s=CLST&e=4351494
Couple fear with a sense of urgency and an immediate, focused call to action and you have -- a marketing campaign.
Fear. The Mad Marketer's most efficient tool of choice. Because "IT" is always coming...whatever the heck it is.
Douglas E Castle, Chairman, TNNWC Management Consulting Services.
Related Articles:
- Company markets new economy-class line of doomsday bunkers (theextinctionprotocol.wordpress.com)
- Mark Steyn on the Decline (benzinga.com)
- Pre-Marketing: Debt doomsday scenarios (finance.fortune.cnn.com)
- Doomsday Psychology: The Appeal of Armageddon (abcnews.go.com)
- Ignoring the painful truth is making things worse (telegraph.co.uk)
- The Essential Rules Of Tyranny (whitelocust.wordpress.com)
- Irrational Consumerism (or The Few Companies Who Feed the World) (revolutionizingawareness.com)
- The Invisible Hand Is Writing On Our Wall (businessinsider.com)
- The Power of 8 (creativenumerology.wordpress.com)
- Rogozin Said that NATO is Preparing to Attack Syria (02varvara.wordpress.com)
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