Twitter is a broadcast medium, as opposed to Facebook, which is truly a two-way sharing and relationship-oriented platform. Twitter's highest and best purpose is its use in front-lining marketing campaigns. In terms of the marketing funner, Twitter status updates, especially those containing "Action Links," are simple to post, are often reverberated (exponentialized) through the re-tweeting process, and are dynamic -- you can simultaneously build credibility, branding, SEO prominence and greater site visits which can be converted to actual sales ot other revenue production (every monetizer's objective).
It is as inexpensive as it is powerful, and the process is elegantly simple: post, increase followers, offer them a well-blended and non-advertorial feed, be certain that every "nth" post contains a 'grabber' headline [this usually involves questions, shocking news, controversy, gossip, a self-test, a quick (numbered steps) fix to a problem, the mention of a major trending term, or anything involving tragedy or celebrities], and a call to action hyperlinked into an Action Link. Incidentally, Action Links are close cousins to Anchor Text.
A good blend of feeds might entail 80% (by number of posts) content from appropriately topical RSS feeds, and 20% Action Link laden posts.
For you Mad Marketers, there is a simple protocol to follow to help you in automating the process and making it more powerful as a conversion and monetization tool. The basic campaign steps are summarized here:
1) Set up a growing number of Twitter accounts, each relating to a particular topic or theme.
2) After you have found RSS content resources for each of these accounts, start producing the 80% - 20% posting that was referenced above. Remember - more than 20 or so tweets per day (unless they are fabulously interesting and from a variety of credible sources) in any account can lose you followers.
3) Thank each new follower with a direct note which references (via hyperlink) your website or blogsite, but don't sell...invite your new follower to visit or to visit and comment. Be gracious, polite and friendly. Nothing disgusts me quite so much as an instant solicitation in my first direct correspondence from someone I have chosen to follow. No foreplay. Very insensitive.
4) Be certain that you website, blog, landing page or other point of arrival for the action-taking follower is superbly written and not simply a giant ad. Frame the ad in some content. Let your new visitor enjoy his or her first customer experience with you.
5) Lather, rinse and repeat.
Illustrative Math:
A) Create 10 accounts;
B) Follow the procedures above -- at twenty status updates daily, four will contain Action Links;
C) Build up a following of 1,000 (average) on each one;
D) Note: That's 10,000 followers, folks, with 200,000 "broadcasts" per day, out of which 40,000 contain live calls to action;
E) If 2% of these calls to action result in site "hits," you will have 800 hits per day, wherever you've directed your followers to go - always tell your followers where to go;
F) If 2% of these hits result in conversions to revenue, that means your efforts will be rewarded with 16 conversion (or revenue-producing events) daily.
The ancillary benefits are that your SEO prominence will increase, your ad rates (for pre-paid advertisers) can be increased, and that your workload doesn't have to increase substantially in order to support all of this growth. Time to get started.
Douglas E Castle [http://aboutDouglasCastle.blogspot.com]
Tweet
0 comments:
Post a Comment