Don't "badmouth" or say negative things about your "supposed" competitors. Take the higher road, and be positive about your company. You don't want to even dignify them (other companies) as competitors -- your objective is to differentiate your company, your product, your service from everybody else...be so different, so unique (in any way in which you can) that you have no competition. Period.
Eliminate all competition by being in a class of product or service that is exclusively your own -- as if you had no competition. In a pool of apples, be the only orange.
Always bear in mind that negative campaigning can backfire tremendously. Don't insult your "would-be," "me-too," "wannabe" competitors. Be so different that you eliminate any basis of comparison. Be unique. Be positive about what you offer, and rise above the other companies marketing to your client sector. Let the other apples fight amongst themselves. Don't get caught up in the fray. Besides; people are tired of negative campaigning. Customers and clients want a reason to come to you -- they don't want to hear about how bad your competition is.
You have no competitors when you are unique. And there's no need to resort to slanderous campaigning when you are the only one in your class.
Your assignment: Differentiate yourself and be positive about the things that make you unique, and more desirable.
Faithfully,
Douglas Castle
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1 comments:
Hmmm... While I certainly agree that it is (almost) never a good idea to bad mouth your competition, I think every business has competition at some level, direct or indirect. Let's discuss....
-Paul
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