BLOOPERS! Use 'em. Your Trash Is Treasure!
Yes indeed. The movie was good. The theme song will be memorable for perhaps six months to a year. The credits are an endless bore, but we sit, paralyzed, waiting to find out who the caterer to the on-site assistant junior accountant was...
What do we love? Outtakes! Bloopers! Embarrassing failed attempts! Stunts gone wrong.
People enjoy seeing the failed attempts that go into making a success. The block of boopers at the end of a good movie (no matter who its stars and what its subject) is actually an enhancement to the show. They may or may not be funny, but they are very Humanizing, always interesting, and are truly "THE MOVIE BEHIND THE MOVIE."
When you have commercials, presentations...any type of media production, save the bloopers. They tell a story about the making of your production that is as interesting to your audience (if not more so) than the production itself. We are all a bit voyeuristic -- we enjoy a sneak peek behind the curtain.
Cater to your prospective market's natural curiosity -- their compulsion to look at the body under the sheet, or into the medicine cabinet (admit it -- at one time or another, you have looked into someone else's medicine cabinet while in their bathroom), or into the slightly open window or door. The open kimono effect is wonderful to exploit.
Not only are your bloopers entertaining, but they show your Humanity, your character, your effort, your tenacity... and ultimately: your self-confidence in your own brand identity and organization. People identify with trial and error, dedicated effort and a celebration of a finished product. Give them a special pass to get behind the scenes with the visionaries and stars who built something together as a team.
Faithfully,
Douglas Castle
http://madmarketingtactics.blogspot.com/
http://www.douglascastleblogosphere.com/
Tags, Labels and Terms: Bloopers, Outtakes, Goofs, Failed Attempts, Voyeurism, Entertain Your Prospective Customer, Getting Extra Attention, Catering to Curiosity, Behind the Scenes, The "Movie Behind The Movie", TNNWC Group, Blue Tuesday, Left Right and Center, The National Newspicker, Morbid Curiosity, How Things Are Made, Humanizing, Promotion, News Releases, Buzz-On-Buzz, Grumpy Old Men, Douglas Castle, Entrepreneurship, Storytelling, Engaging An Audience, The Open Kimono, People Who Look In Other People's Bathroom Medicine Cabinets, One Person's Trash Is Another Person's Treasure, Making Soup With A Stone
MAD MARKETING TACTICS™ !
Get MAD... Get CRAZY... Get MOVING... Get ATTENTION!
Visit us at http://MadMarketingTactics.blogspot.com
TNNWC Group, LLC, in Brief
TNNWC Group, LLC empowers emerging enterprises locally, worldwide and inter-globally by providing 1) informational publications and products; 2) an indispensible suite of crucial, unparalleled services for business planning, development, growth, marketing and capitalization, which are offered to all of our Members who are all 3) interactively involved within a growing, mutually-supportive collaborative, cooperative community of individuals and businesses. We are run by entrepreneurial people, and we live to serve entrepreneurial people and the business initiated through their inspiration… from the garage-based technological start-up, to the “small business” wanting to break free of its limitations and grow larger at an accelerated but sustainable pace. We Empower Emerging Enterprises™ - not with “happy talk” and “grandiose ideas”… but with real tools and expert interpersonal guidance to use each of them for their optimal effectiveness. Visit us at TNNWC Group, LLC. - Join us. We have so much to offer you. Our philosophy is simple: UNITE AND CONQUER.
Capital, Traffic Building, International Customers and unique SERVICES.
The National Networker Publications™ produced by TNNWC Group, LLC
Resources for Business Planning, Development, Capital and Growth
0 comments:
Post a Comment