Tastlessness has always caused a ruckus, an outrage, or censure. But then, it has NEVER FAILED and will never fail to generate attention. There is a great place in Mad Marketing Tactics for tastelessness. It can be deployed in words, or pictures -- I have chosen to embed words in a picture to illustrate just what I mean:
My question to you is simple: Is the above picture a steaming pile of freshly excreted turd, or is it a chocolately dessert treat?
And to go just a bit further: A very effective marketing campaign involving the simple arts and crafts project above would have even the most discerning viewer reaching for his spoon.
Dare I repeat it?
Of course!
TASTELESSNESS - OFFENSIVE AND EFFECTIVE MARKETING.
Faithfully,
Douglas Castle
http://www.douglascastleblogosphere.com/
http://bit.ly/JoinTNNWC -- Join TNNWC... I have already dropped more than a hint.
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*Labels, Tags and Keywords For this article: tastelessness, offensive and effective marketing, TNNWC, Douglas E. Castle, Marketing Magnetics, Mini-Media Buzz Blitz, dropping hints, chocolate treats, Man's best friend, leaving a reminder behind, stool is cool, effectiveness of images in marketing and messaging.
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