Marketing Magnetics: Couple Your Techno- Announcements With HUMAN INTEREST Stories.

Share this ARTICLE with your colleagues on LinkedIn .

---

In marketing, messaging, publicity, public relations and promotion, one of your goals is to get your information out to the largest prospective qualified audience. A second goal (aside from grabbing the greatest share of readership), is to make certain that the content is sticky -- this means that it must be contain something of magnetic interest to as many recipients as possible.

Marketing Magnetics: Couple Your Techno- Announcements With HUMAN INTEREST Stories.

Here is a technique which helps you to accomplish both a vast broadening of your prospective audience while engaging their attention, as well:

Don't just talk about a new company or a new technology (and its utility, prospective market impact and unique or differentiating aspects) -- tell a bit about the entrepreneur behind it...Personalize and Humanize it.

*What problem did he or she face that inspired the creation of a solution?


*What obstacles did he or she have to overcome in order to gather emotional, intellectual and financial support for the project?


*What are the new challenges with which our subject intrepid entrepreneur is faced in order to push the project further?


*Who is our entrepreneur as a person -- a Human Being with a story to tell about growing up, idolizing other thinkers, mentors, education, family, ambitions, handicaps, disappointments and sacred victories..


Techno-talk is two-dimensional. But a Human Interest Story is what excites and ignites our readers. Apple is nice, but Steve Jobs is a personality; Microsoft is interesting, but Bill Gates is a mysterious and fascinating character.


These are the positioning, messaging and wordsmithing issues which our experts and advisors at TNNWC New Releases, Public Relations and Publicity are constantly tasked with; it takes a sense of balance to describe a brilliant new technological innovation in the context of an entrepreneurial hero's personal journey. People are interested in, and identify with, other people. Ask Kent Martin, The Divisional Advisor for our TNNWC News Machine, or RD Watkins, the technical mastermind and Commander behind TNNWC's Buzzworks Barristas (our laser-focused social media domination apparatus).


You could ask me, Douglas E Castle...

Two of our wonderful clients were clients I chose to engage with because they were personally fascinating to me:

Mr. Danco Sotirofsky, the dynamic founder and president of WorkFly, Inc. [and co-developer of the WorkFly Workforce] (http://www.workfly.com/) has a brilliant business paradigm that has the potential to stimulate the entire local-area small-business sectors across the entire nation, and to create jobs (real jobs) for any American who would like to work and generate a limitless income (without being on public assistance or investing a penny of hard-earned money).

Mr. DJ Sherman, the CEO of NewVision Mobile, Inc, trading as Mobile Logic, saw a need for executives and entrepreneurs on-the-go to be able to quickly and ergonomically pack their communications gear to travel with them anywhere -- in a case that is intuitively-friendly, handsome and virtually indestructible: an incredibly wonderful and versatile utility.

Both of these gentlemen have brilliant business ideas that speak of their relentless dedication to making theings better for others, as well a substantial profit for their investors and prospective investor-participants. But I chose them to be TNNWC Clients because of the inspired field of energy, genuine integrity and vulnerable Humanity they both exuded.

You'll be hearing a great deal about these gentlemen. They have paradigm-changing technologies; that is true. But they touched the Humanity in me, and that is the difference between a product and a legend.

Tags, Labels, Keywords, Categories And Terms For This Article, published by the author in both Mad Marketing Tactics! and the TNNWC Supplemental RSS Feed And Daily Email Bulletin --- as well as in The National Networker (TNNWC) Weekly Newsletter:

Entrepreneur, Public relations, WorkFly Workforce, Mobile Logic, Danco Sotirofsky, DJ Sherman, Human Interest Stories, Douglas E Castle, TNNWC News Releases, Kent Martin, Marketing Magnetics, stickiness, media traction, legends, merging technology with its creators, passion, individualists, storytelling in PR, the Humans behind the curtain, jobs creation, innovation, inspiration, resonance, Human behavioral psychology, increasing readership, increasing website traffic, branding, buzzing, building a legend, "behind the scenes", TNNWC News Releases, TNNWC Buzzworks, Buzzicology, blogosphere, RD Watkins, writing a press release.

LIST OF CATEGORIES:

• Appealing To The Broadest Audience
• Author Douglas E. Castle
• behavioral psychology
• Blogs by Douglas Castle
• Buzz and Branding
• Douglas E Castle
• Enhancing Creativity
• Entrepreneurial Business And Growing Companies
• Entrepreneurs and Small Business
• Entrepreneurs On The Rise
• Human Interest Stories
• JD Sherman and NewVision Mobile
• Marketing Tactics and Strategies
• Messaging and Communications
• Social Media
• TNNWC NEWS RELEASES
• TNNWC Services
• Trending Now
• Visionaries
• Writing Effective News Releases
• Writing Skills and Wordsmithing

MAD MARKETING TACTICS™ !

Get MAD... Get CRAZY... Get MOVING... Get ATTENTION!

Visit us at http://MadMarketingTactics.blogspot.com



---------------
NOTICE: This article is Copyright © 2011 by author Douglas E Castle with all rights reserved. It may be republished without permission provided that it is published in full, with all hyperlinks and exhibits left intact, and with full attribution given the author. This article does not contain or constitute medical, health, psychological, legal, regulatory, investment, securities, financial, tax, or any other form of professional advice -- the reader acknowledges and accepts this disclaimer. Further, the reader indemnifies and holds harmless both the author and all publications in which this article appears of any damages, claims, loss, responsibility or liability emerging from the reader’s utilization of any information contained herein.

About This Author: Further information regarding this author’s professional experience, expertise and service offerings can be found at ABOUT DOUGLAS E CASTLE

Other Blogs And RSS Feeds By This Author: A comprehensive list of blogs and RSS feeds on various subjects written or moderated by Douglas E Castle may be found by clicking on the orange icon below.

This Blog Is Powered By TNNWC Group, LLC ™

Contact This Author Directly: Click HERE for an instant pop-up form.

You may follow Douglas E Castle on TWITTER

The author highly recommends that each of his respected readers becomes Pinglerized (a Lingovation™) in order to maximize SEO, search engine ranking, and to exponentially increase both unique visitors and recurring traffic to your website or blog. Leverage this wonderful technology.



The author wishes to thank the following resource providers:

Feedburner, CoolText Graphics, JavaScript Free Code, Zemanta, Google, WordPress, Widgetbox, and Wikipedia
---------------

Related articles

• Mitt Romney - He's Just Like Us! (slog.thestranger.com)
• Hey weatherperson, be grateful you're even employed (iomnibus.wordpress.com)
• TNNWC Mission Statement - Power, Passion and Punctuation (douglascastle1.wordpress.com)
• Personnel Best (snopes.com)
• A Brave New World: American Politics in 2012 (treeofmamre.wordpress.com)
• On the Juxtaposition and Blurring of Fact and Fiction: The Penny Press and Edgar Allan Poe (sgold012.wordpress.com)
• Wiki Wha? by William Bowles (dandelionsalad.wordpress.com)
• 5 Out-of-the-Box Press Release Ideas (ereleases.com)
• Laurence Green: 9 tips on writing from press releases part #1 (wannabehacks.co.uk)
• What reporters want from PR people (traceygordon.wordpress.com)
• Entrepreneurs: Catalysts Creating Business And Social Value. (entrepreneurialadviceandinsights.wordpress.com)
• Entrepreneurial Success Requires Recruitment Focus (entrepreneurialadviceandinsights.wordpress.com)
• Every Entrepreneur Needs to Outwit the Devil (businessinsider.com)
• Youngsters on the make (bbc.co.uk)
• Ten Steps Ahead: What Separates Successful Business Visionaries from the Rest of Us (piercemattiepublicrelations.com)
• How to Assemble a Kick-Ass Board (businessinsider.com)
• RICHARD BRANSON: The Visionary Behind The World's Greatest Travel Empire (businessinsider.com)
• Let's remove "entrepreneur" from the dictionary (startupnorth.ca)
• Consumers And Businesses - Moving Off Of The Grid. (comcastcomplaint.wordpress.com)
• APPLE Computer Captures Business Users And Consumer Marketplace (douglascastle1.wordpress.com)
• Entrepreneurial Stress? You Need Some Quick Music Therapy. (douglascastle1.wordpress.com)
• TED Talks : The 50 Best Blogs for PR Professionals (loveholic89.wordpress.com)
• 7 Characteristics of a Real Life Marketing Strategy (ducttapemarketing.com)
• Brand, Tell Me a Story, Please (ceo-info.com)
• Digital Storytelling (my humble thoughts) (stephanielawblog.wordpress.com)
• YouTube Jumps on Storytelling Bandwagon (ishmaelscorner.com)
• "And yeah, I hear that she wants to now engage in more multidimensional storytelling." (althouse.blogspot.com)
• "I Challenge You To Tell A Great Story on Twitter" - Is It Possible? (socialtimes.com)
• Once Upon A Time....Converted Leads Into Customers By Telling a Story (customerthink.com)
• Entrepreneurs and Presenters - Make Your Point With A Narrated Video - Mondo Media! (madmarketingtactics.blogspot.com)
• Communicating, Branding, Messaging, Buzzing and Marketing: You Need Word-Weaving. (aboutdouglascastle.blogspot.com)

Tastelessness - Offensive and Effective Marketing

Share this ARTICLE with your colleagues on LinkedIn .

---

Tastlessness has always caused a ruckus, an outrage, or censure. But then, it has NEVER FAILED and will never fail to generate attention. There is a great place in Mad Marketing Tactics for tastelessness. It can be deployed in words, or pictures -- I have chosen to embed words in a picture to illustrate just what I mean:

My question to you is simple: Is the above picture a steaming pile of freshly excreted turd, or is it a chocolately dessert treat?

And to go just a bit further: A very effective marketing campaign involving the simple arts and crafts project above would have even the most discerning viewer reaching for his spoon.

Dare I repeat it?

Of course!

TASTELESSNESS - OFFENSIVE AND EFFECTIVE MARKETING.


Faithfully,

Douglas Castle
http://www.douglascastleblogosphere.com/
http://bit.ly/JoinTNNWC  -- Join TNNWC... I have already dropped more than a hint.


MAD MARKETING TACTICS™ !
Get MAD... Get CRAZY... Get MOVING... Get ATTENTION!
Visit us at http://MadMarketingTactics.blogspot.com

---

TNNWC Group, LLC, in Brief

TNNWC Group, LLC empowers emerging enterprises locally, worldwide and inter-globally by providing 1) informational publications and products; 2) an indispensible suite of crucial, unparalleled services for business planning, development, growth, marketing and capitalization, which are offered to all of our Members who are all 3) interactively involved within a growing, mutually-supportive collaborative, cooperative community of individuals and businesses. We are run by entrepreneurial people, and we live to serve entrepreneurial people and the business initiated through their inspiration… from the garage-based technological start-up, to the “small business” wanting to break free of its limitations and grow larger at an accelerated but sustainable pace. We Empower Emerging Enterprises™ - not with “happy talk” and “grandiose ideas”… but with real tools and expert interpersonal guidance to use each of them for their optimal effectiveness. Visit us at TNNWC Group, LLC. - Join us. We have so much to offer you. Our philosophy is simple: UNITE AND CONQUER.

---

Capital, Traffic Building, International Customers and unique SERVICES.
The National Networker Publications™ produced by TNNWC Group, LLC
Resources for Business Planning, Development, Capital and Growth

*Labels, Tags and Keywords For this article: tastelessness, offensive and effective marketing, TNNWC, Douglas E. Castle, Marketing Magnetics, Mini-Media Buzz Blitz, dropping hints, chocolate treats, Man's best friend, leaving a reminder behind, stool is cool, effectiveness of images in marketing and messaging.

Be A Resource; Not A Peddler - MARKETING MAGNETICS

Share this ARTICLE with your colleagues on LinkedIn .

---

MARKETING MAGNETICS.

Every single entrepreneur wants to sell more product (or service) to more people. If you're truly enlightened, you want to retain these customers and clients so that they will return to purchase more of your product or service. The end result is a growing base of increasingly profitable business.

But prospective clients and customers are very, very cagey;

1.     Sometimes they are thinking about buying, but have not truly decided. Then, they will buy from whomever they are most comfortable with (subject to pricing and quality, of course);

2.     Sometimes they like to just "shop around" for awhile;

3.     Sometimes they just like to learn and do interesting things (especially if they are offered for free) -- in fact, some of these people enjoy researching and collecting information more than actually purchasing a product or service.

You want all of these people to visit and spend more time on your website or blog. Why? Because the more visits and the more time spent per visit, the more likely they will be in your shop (virtual or actual) when they are ready to purchase. Since you cannot always identify these prospects, you must find a way to attract them to your "store" -- if they are not there at the right time, or if they haven't already visited your site and become acquainted with you, they'll just google up another vendor.

Bring an ever-increasing number of people to your site. Have more of these people repeatedly visiting (i.e., where your site becomes one of their favorities). Have each visitor spend more time at your site per visit.

How do you accomplish this? Put your products aside and turn your corner of cyberspace (or real space) into an informational resource...a place of interest...a place with some useful news updates, reference links or materials or other utilities people would ordinarily like to use. The more informational and utility-oriented resources that you offer, the more people will want to visit you. In many cases, they'll just want to use the resources which you have to offer. But in some cases, they will be so comfortable in the space that you have created for them that they will buy from you.

First, serve your potential client base with a storeful of useful information -- Be an indispensible resource for things which they may need or in which they are interested. Secondly, once your site is sufficiently magnetic and your store starts getting crowded, you won't have to force the issue -- even if they've come to your store for no particular reason but curiousity, familiarity and comfort, they will buy from you if they feel that they are not being coerced into buying -- in fact, your ambience can be so disarming that your visitors make the decsion to purchase from you out of own desire of the moment.

Resources add value and MARKETING MAGNETICS -- if your location is sufficiently magnetic, you'll make sales as a byproduct of your special ambience.

My favorite example -- I've gone into many a bookstore which has an espresso bar or cafe, and wound up purchasing a book, CD or magazine just because I was already there -- I looked at the products, was intrigued, decided to "buy a few things". It was the opposite of what I had intended to do. But I did it because I was already in the store. 

Your resources and items of interest lure people in...and then they make the purchasing decision as a matter of course...and they are even more comfortable making it because they had already enjoyed the other wonderful resources, information, utility and other mini-magnets that drew them in at the beginning.

Make your space into a captivating resource -- the people and the purchasing will follow.

People will decide to purchase based upon their own desires, and not based upon you own projected sales budget. Just give them a safe haven within which to do it. A website is good for this -- a blog tends to be even better; it's less threatening and more informative. The optimal marketing magnet machinerey may be a combination of both.

Faithfully,

Douglas Castle
http://www.douglascastleblogosphere.com/

Need to build a blog, or to dress yours up? Want to learn how? Want to get some advice and capable help?


Click on: TNNW BLOGWORKS, or go to http://tnnwc-tnnwblogworks.blogspot.com/


Want to see an example? Scroll around on http://Braintenance.blogspot.com

----------




MAD MARKETING TACTICS™ !
Get MAD... Get CRAZY... Get MOVING... Get ATTENTION!
Visit us at http://MadMarketingTactics.blogspot.com