INBOUND MARKETING and The Funnel Effect: Increasing Leads and Sales.

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Ladies and Gentlemen: Below, find a simple diagram of a funnel. Although not artistically or esthetically appealing, it gives you the idea. Sometimes the idea, by itself, is sufficient. If I had drawm the funnel, I would have made the bottom pointier and sharper. This picture (not mine) looks too much like an upside-down bell. Next time, I'll get out my Crayola set and produce my own diagram. --DC

INBOUND MARKETING and The Funnel Effect:Increasing Leads and Sales.

Note: This article was written by author Douglas Castle and was published simultaneously in the TNNWC Supplemental RSS Feed and Daily Email Blog, and in MAD MARKETING TACTICS. All of the tools available to increase the flow of qualified leads into your marketing funnel can be found under the heading of MARKETING, MEDIA AND PR SERVICES on the TNNWC Group's website at http://www.TNNWC.com.

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Dear Entrepreneurial Marketing Thought-Leaders (both Present and Future):

The point of inbound marketing is to attract as many pre-qualifed (targeted) visitors to your website or other "funnel" as possible. Leads generated through your website or email marketing campaign are like raw product into the top of your funnel. And since the likelihood of converting a lead into an actual client is determined by probability to a great extent, the Law Of Large Numbers applies -- this means that the more leads coming into the top of your funnel, the more clients you'll ultimately get.

Example: If you get 1,000 leads (inquiries from targeted traffic) in the top of your funnel and the conversion rate of leads to clients is 1%, you'll wind up with 10 clients out of the bottom of your funnel. But if you attracted 10,000 leads into the top of your funnel, the same conversion rate would yield you 100 clients out the bottom of your funnel.

Question: How do you maximize the number of leads coming into the top of your funnel?

Answer: By using a combination of the following tools. These include:

1. Excellent website Search Engine Optimization ("SEO") - Your website must be highly ranked (listed first, or earliest) within its product or service category by all of the major search engines;

2. Excellent social media buzz and branding ("Buzz-To-Brand," as it is referred to at TNNWC Buzzworks) - Your brand, your website location, your repetitive and consistent internet messaging and your visibility across the social media spectrum (and supported by third-party commentary regarding the distinct advantages of your value proposition through bloggers and other online reviewers) combine to establish your credibility, name recognition, and ready-referencing; and

3. Smart slogans, logotypes, visual stimuli and other conscious, subconsious and subliminal "hooks" that keep your brand readily recognizable and memorable in people's minds. A good slogan or logo is incredibly powerful - it is your "sensorial ambassador," and "client trigger," in a) making the decision to contact your company first, and b) efficient (in terms of conversion percentage) conversion of inquiries into satisfied customers.

Using the tools described above will drive increased numbers of qualified leads into the top of your funnel -- and remember that your funnel is a kind of refinery -- to produce a better final yield of closed sales and sales revenue spouting out the bottom of your funnel.
Faithfully,

Douglas Castle

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