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Wednesday, April 20, 2011

Marketers, Entrepreneurs, Leaders: When You Make A Mistake, Apologize, Own Up To It - And Leverage It.

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It's simple. A mistake gives you an opportunity to show humility, integrity (and perhaps a wee bit of self-deprecating humor), and that you care about your client, or target audience. It is part of the customer satisfaction experience. It is an opportunity for productive exchange. If used properly, with the power of sincerity, it can indeed be a game-changer...you can turn a disgruntled fellow who wants to sue you into your greatest advocate. Be Human. Listen. Care. Respond. Show respect -- in this world, it will SET YOU APART.

Let your name, reputation and brand resonate at a Human Frequency.


It is magnetic. --DC
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Dear Readers (Entrepreneurs, TNNWC Members, Colleagues, Business Leaders, Innovators, Project Managers, Commanders of Growing Companies, Braintenancers, Global Futurists, Internationalists, Marketers, Trend-Watchers, Trend-Setters, and Friends):

Subject: Douglas Castle Apologies for An Annoying Technical Glitch.

Q: Conspiracy or Catastrophic Compound Error?

It's simple. I am not certain whether it was due to a deadly conspiracy involving a collaborative effort among Twitterfeed, Hellotxt and Ping, or whether it was the result of an extremely unlikely catastrophic compound error (Do I sound paranoid? Are you talkin' to me?), but my status updates have been prodigiously posting themselves to many of my blogs without my knowledge or consent.

Since this began two days ago, I have had a "Blue Ribbon Panel" of "experts" working on solving the problem, and after much debate (mostly over who would be responsible to pay for lunches, and how much of a gratuity we should give the delivery kid), they have assured me that the mechanism has been repaired.

I sincerely apologize for any inconvenience that this may have caused you, and I thank you for your patience and for reading me and my guest contributors.

Faithfully, and in the spirit of friendship,

Douglas Castle
http://aboutDouglasCastle.blogspot.com
http://www.linkedin.com/in/douglascastle
http://www.linkedin.com/company/TNNWC
http://www.TNNWC.com (the official website, soon to be released in Visionary Version 3.0 – please stay tuned!)


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MAD MARKETING TACTICS™ !

Get MAD... Get CRAZY... Get MOVING... Get ATTENTION!

Visit us at http://MadMarketingTactics.blogspot.com


MAD
MARKETING
TACTICS™!

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We don’t just coach you or offer you pre-packaged, push-button solutions – we listen to you, analyze your exact needs, and work within your budget to: 1) create your tool kit and 2) work as your partner to implement your plan by supporting you in the most efficient and productive use of every tool.

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TNNWC Group, LLC, in Brief

TNNWC Group, LLC empowers emerging enterprises locally, worldwide and inter-globally by providing 1) informational publications and products; 2) an indispensable suite of crucial, unparalleled services for business planning, development, growth, marketing and capitalization, which are offered to all of our Members who are all 3) interactively involved within a growing, mutually-supportive collaborative, cooperative community of individuals and businesses. We are run by entrepreneurial people, and we live to serve entrepreneurial people and the business initiated through their inspiration… from the garage-based technological start-up, to the “small business” wanting to break free of its limitations and grow larger at an accelerated but sustainable pace. We Empower Emerging Enterprises™ - not with “happy talk” and “grandiose ideas”… but with real tools and expert interpersonal guidance to use each of them for their optimal effectiveness. Visit us at TNNWC Group, LLC. - Join us. We have so much to offer you. Our philosophy is simple: UNITE AND CONQUER.


Douglas Castle -
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