FUNDING BUTTON LINK

Wednesday, May 11, 2011

Website Optimization For Most Effective Marketing - 05.10.2011

Share this ARTICLE with your colleagues on LinkedIn .



This article is an updated version of Installment #3 of our TNNWC Group Project in which we are bringing a small, "boutique" business (Rene Derme Honey-Based Cosmeceuticals)into the world of inbound, true e-commerce marketing based upon social media, buzzing, branding and other Mad Marketing Tactics.

The company's website is the central focus of the discussion which follows, and the data collected has been from respondents to our Rene Derme TNNWC Survey.

Our respondents and their comments are actually playing a real-time, significant role in shaping TNNWC's Buzzworks and Publicity campaign for building the brand and its marketplace. The project is a wonderful example of collaborative synthesis among TNNWC, the Company and our TNNWC survey respondents from Linked In, FaceBook, Twitter and in excess of 100 other additional social media platforms and sites.
---------------

Entrepreneurial E-Commerce and Branding - Cosmeceuticals, Rene Derme and Installment 3 of a Series On Branding and Growth in a Young Company...Welcome to our Collaborative Laboratory.

[Igor will escort you down to the laboratory...bundle up, it's a bit dank and chilly there...please watch your step, as the stairs are rather old and in need of repair]

Note: This ongoing series , where entrepreneurs, TNNWC Members, and the general public are invited to participate in providing useful input, feedback and suggestions that will help a small "boutique" business into a nationally-known brand with rapidly-expanding revenues and affiliates is brought to you jointly by TNNWC and by Mad Marketing Tactics.

You may learn about the products, the business and the website by visiting http://www.renederme.com/ . Then, please take our Survey #2 to give us your comments, criticisms and suggestions. Greg Martin, the company's Founder is receptive and ambitious. He has willing subjected himself, his website, his company, his beliefs and his products to a crowdsourced-survey approach. Your participation and enthusiasm regarding this wonderful experiment is profoundly appreciated.

After you've seen the website, you might just come back here, click on the Rene Derme Poll # 1 at: https://ciof.wufoo.com/forms/rene-derme-poll-1/, submit your opinion (which is valued), and then come back here!

---------------
We are rapidly approaching 100 respondents to this survey, and some of the most significant findings (in terms of the frequency of their being mentioned as a recurring theme amongst the respondent population) thus far have been these:

1)  Most men and many women do not know what the term "cosmeceuticals" means. A female's perception will be more cosmetics-oriented, as in the use of anti-wrinkle creams, skin care creams and superficialities, for which they customarily pay very high prices (for well-advertised and positioned brands) and invest large sums of disposable income, while a male's view will be more toward naturopathic medicine, life-extension and anti-aging. Males are more wary and want to see more third-party scientific or anectodotal evidence. Males (especially) want to be told (i.e., educated) before they are sold

2) Respondents liked the limited, fine-tuned product focus, and the specialization of the different formulations and their common "theme." Responses were running at roughtly 4 to 1 in favor of staying somewhat specialized in product scope.

3) Respondents would like to see a simpler opening page, with an educational introduction about the benefits of honey and the other ingredients. It is something artful (it softens the "sell"), but it is also scientific -- it strengthens the informational value of the site and creates more excitement, curiousity and confidence on the part of the prospective Rene Derme product purchaser.

There is much more to come. If you haven't done so already, take a good look at the site, fill out your evaluation, and let us have the benefit and honor of your viewpoint.

Thank you for your many constructive comments about Rene Derme's site.

Faithfully,

Douglas Castle,
for TNNWC Market Research, Surveys and Polls.

The information in this article originally in the Mad Marketing Tactics blog.
MAD MARKETING TACTICS™ !

Get MAD... Get CRAZY... Get MOVING... Get ATTENTION!

Visit us at http://MadMarketingTactics.blogspot.com


MAD
MARKETING
TACTICS™!

Douglas Castle’s Blogs And RSS Feeds
For a complete list, click on the RSS icon below:





Powered By TNNWC Group
For complete tactical and strategic business planning, marketing, media, lead-generation, technological and capital resources, scalable solutions and tools to support every entrepreneurial start-up, young enterprise, small- to medium-sized business and emerging high-growth company, talk to The National Networker Companies™/ TNNWC Group, LLC.

We are a collaborative entrepreneurial, creative organization offering you hands-on, personalized assistance in every aspect of achieving your monetization, profitability and financial sustainability objectives, domestically and globally.

We don’t just coach you or offer you pre-packaged, push-button solutions – we listen to you, analyze your exact needs, and work within your budget to: 1) create your tool kit and 2) work as your partner to implement your plan by supporting you in the most efficient and productive use of every tool.

Visit our website, which is located at http://www.TNNWC.com .

To receive our newsletters, publications, information bulletins and alerts, simply join us as a Member. Membership is free and the benefits are unequalled anywhere.

Just go to our home page, and click on the “JOIN US” button.


---------------
TNNWC Group, LLC, in Brief

TNNWC Group, LLC empowers emerging enterprises locally, worldwide and inter-globally by providing 1) informational publications and products; 2) an indispensable suite of crucial, unparalleled services for business planning, development, growth, marketing and capitalization, which are offered to all of our Members who are all 3) interactively involved within a growing, mutually-supportive collaborative, cooperative community of individuals and businesses. We are run by entrepreneurial people, and we live to serve entrepreneurial people and the business initiated through their inspiration… from the garage-based technological start-up, to the “small business” wanting to break free of its limitations and grow larger at an accelerated but sustainable pace. We Empower Emerging Enterprises™ - not with “happy talk” and “grandiose ideas”… but with real tools and expert interpersonal guidance to use each of them for their optimal effectiveness. Visit us at TNNWC Group, LLC. - Join us. We have so much to offer you. Our philosophy is simple: UNITE AND CONQUER.


Douglas Castle -
Background, Blogs and Sites

Membership is FREE!The NATIONAL NETWORKER™The NATIONAL NEWSPICKER™LEFT, RIGHT and CENTER™Financing, Credit and Risk ManagementEmerging Enterprises Venture Capital Program™Merchant Payment Processing SolutionsNews Releases, Publicity and Public RelationsBUZZWORKS™ - Branding and Social Media DominationMarket Research, Surveys and PollsAssessment ToolsBLOGWORKS™ - Expand Your Search Engine Presence, Positioning and CredibilityAdvertise with Us!Selected Service ProvidersInternational Connections Service - Go GlobalIntelligence and Information OperationsInstant Mobile Communications, Applications and Training
Visit Our WEBSITE for more!http://www.TheNationalNetworker.com
Capital, Traffic Building, International Customers and unique SERVICES.
The National Networker Publications™ produced by TNNWC Group, LLC
Resources for Business Planning, Development, Capital and Growth


***

TNNWC NEWS TICKERS...
News Ticker: TNNWC NEWS RELEASES



News Ticker: TNNWC RSS AND DAILY EMAIL FEED


1 comments:

Anonymous said...

Hello. I want to know that how do I measure the results of my website optimization and so I know what is working well and what's not?

website optimization

Post a Comment

HEADER TO SAVE TROUBLED COMPANIES
WE FIX BROKEN COMPANIES - DouglasECastleBlog
twitter-button.net
View DOUGLAS E. CASTLE's profile on LinkedIn
Douglas E. Castle
Bookmark and Share