Image via WikipediaMarketers, social media mavens, news release campaigners, PR pros, entrepreneurs, leaders of growing businesses, are involved in the weaving of yarns, the spinning of tales and the telling of stories - some real, and some fictional.As children, we learn through storytelling, and we never lose our fascination with it or our appreciation of it.
To add impact to your story, you must first set the tone. You must build a mood quickly. Incidentally, you should never use the opening line "It was a dark and stormy night."
Strive to quickly put in multisensorial cues so that your writing surrounds the reader in an ambience conducive to your story. Exaggeration and a bit of gallows humor are generally acceptable. A brief example follows from one of the blogs in my TNNWC Blog Constellation. Never mind the subject....just catch the feeling.
- Douglas E Castle
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We strive for self-improvement, but knowledge of the self is very elusive. It does not elude us - we seek to quell it and stifle it, as we were trained to do. Braintenance Mind-Builders, Business-Builders, captains of growing companies, and thought-leaders understand that leadership requires intensive self-knowledge as well as self-control. And procedurally, you must understand your psychological and spiritual landscape before you can control or cultivate it. The best interrogators know exactly who they are. The best leaders know exactly who they are. I hope that you enjoy this post which was surgically implanted from The Interrogation Room blog.
You can get there by clicking on http://TheInterrogationRoom.wordpress.com . Don't mind the creaky doors and the frequent power outages. Dress warmly - the air is always somewhat dank and cold in various places.
Don't worry about the rats scurrying about. We bought the place very inexpensively, and we paid cash so that we could avoid unnecessary delays and unwelcome scrutiny. Oh yes...about the rats -- we hired an exterminator last month, and he seems to have just "vanished." I don't remember his leaving. No troubles - we'll look through the yellow pages (we have no cellular or internet reception in the area!) to find a new pied piper... :)
- Douglas E Castle
A Gratuitous Lugubrious Image Follows
A Lingovation emerges: I'll refer to this approach to storytelling as "Mood Marketing".
It's more useful than "Technullity."
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MAD MARKETING TACTICS™ !
Get MAD... Get CRAZY... Get MOVING... Get ATTENTION!
Visit us at http://MadMarketingTactics.blogspot.com
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