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| Get Them Gawking...Get Them Talking... |
Early-stage marketing and promotion of ideas, products, services and people are crucial things. Fortunately, they require only three critical steps. Complete those and you are off to branding, building and filling orders (or filling your calendar with engagements).
Here they are (The Big 3) as they relate to your target audience*:
1) GET THEIR ATTENTION;
2) GIVE THEM A CALL TO ACTION;
3) ENGAGE THEM - FASCINATE THEM.
* As an early-stage enterprise, your three targets are generally: A) angel investors, venture capitalists, credit enhancement sources (all collectively, "capital'); B) prospective distributors, affiliates or licensees (all collectively, "distribution channels"); and C) thought-leaders, experts, gurus, publishers, influencers and credible third-party sources (all collectively, "trend makers") to spread (i.e., buzz, re-tweet, blog about) your idea and needs into NEWS and DEMAND.
Review: Do the 3 Steps For Each Of Your 3 Targets...
1) CAPITAL;
2) DISTRIBUTION CHANNELS; and
3) TREND MAKERS.
Faithfully,
Douglas E Castle
http://aboutdouglascastle.blogspot.com/
http://www.tnnwc.com/
p.s. Read (and study) what follows...
The MPower Escape Case™
NEW PRODUCT PROFILE – July 22, 2011
Description Of Product: The ideal "James Bond" office-in-a-box solution for every entrepreneur, professional and corporate executive, MobileLogic's sleek, versatile, case-solved travel case is the ultimate attaché to immediately organize, consolidate and carry all of your communications and information gear (including those cords, chargers, portable drives, and the rest of your stuff) and to charge it all up while you're waiting between meetings. The magic is that this case consolidates, organizes and integrates your gear into itself, like a second skin. Of course, it’s ergonomic, durable, weather-resistant, shock-resistant and high-utility, as well as sexy.
Inventor, Founder and CEO: DJ Sherman, an understated but wildy-enthusiastic entrepreneur who has been bootstrapping the company for more than two years, and has obtained financing through friends, fans, and true believers in the quality and integrity of the product, as well as its Founder.
Product Sneak Preview: The company, a TNNWC client (website: http://www.tnnwc.com/), has what must be the world’s most hilariously entertaining preliminary website (its actual site is being developed now) at http://www.case-solved.com/. We would suggest that you visit it, AND THEN COME RIGHT BACK HERE. When you’ve stopped laughing, continue reading, please. We know, we know – the website flash presentation should be on YouTube.
The Market: The retail consumer market is international, comprised of all mobile information and communication device users who have to travel to go to appointments, to meetings, to conferences or on other trips. These people must have their offices with them at all times. With the increase in telecommuting, flex-time employment, device dependency, social media domination and constant interactivity, and with the heartless-but-real expectation that every business person has to be accessible and have access to all of his or her “tools” all of the time. The market is phenomenally large and growing, and also includes students (early-adopters) and other technophiles-in-the-making.
The product will be available in a standard version and a premium version, each with its own sub-market. The standard version, which will be manufactured in several different color patterns, will likely sell for $89.00 to $109.00, whereas the premium version will likely sell for $289.00 to $309.00.
Company Status: Company has engineered its product design, and is the process of obtaining new artist renderings of finished product. The product will be built in the United States, and in excess of fifty full-time employment opportunities are expected to be created within the next 2 years. For further information, contact Stuart Pressman of TNNWC at 888.317.6498.
Tags, Terms, Labels, Categories and Keywords For This Article:
- business opportunities
- case-solved
- D. J. Sherman
- Early-Stage Ventures
- Engineering
- Entrepreneurial Business And Growing Companies
- Entrepreneurs creating jobs
- Ergonomics
- GADGETS and APPLICATIONS
- Innovative People
- New Companies
- New Products
- Techno Trends
- TNNWC NEWS RELEASES
- Visionaries
- marketing, getting their attention, entertainment, humor, engagement, D.J. Sherman, Mpower Escape Case, high-utility,
MAD MARKETING TACTICS™ !
Get MAD... Get CRAZY... Get MOVING... Get ATTENTION!
Visit us at http://MadMarketingTactics.blogspot.com
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NOTICE: This article is Copyright © 2011 by author Douglas E Castle with all rights reserved. It may be republished without permission provided that it is published in full, with all hyperlinks and exhibits left intact, and with full attribution given the author. This article does not contain or constitute medical, health, psychological, legal, regulatory, investment, securities, financial, tax, or any other form of professional advice -- the reader acknowledges and accepts this disclaimer. Further, the reader indemnifies and holds harmless both the author and all publications in which this article appears of any damages, claims, loss, responsibility or liability emerging from the reader’s utilization of any information contained herein.
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