Marketing to Millennials. It's a challenge, but a worthwhile one if you have the right product or service -- or if you can 're-position' your product or service to suit their tastes. Either objective requires some study. Ecch. But wait...
"The Millennial generation, also known as Generation Y or the “Echo Boomers,” is three times bigger than Generation X and even bigger than the Baby Boom generation. The dates of the Millennial generation are not precisely defined, but depending on what measure you use, their birth dates typically stretch from the late 1980 to 2000."
I say that we engage 'em. C'mon.
The challenges in any business plan are to a) identify the product or service of interest, and b) see how to best deliver it. The challenges in any marketing plan are more about identifying the audience ("getting into the prospective consumers' head"), and finding the most efficient and effective branding, sloganating, messaging and media mix to a) get the attention of the market, and b) get the the most influential members of that target market to endorse and start making public use of your product or service. This will drive Millennial traffic to your inbound marketing funnel. You must become a sociologist and a psychologist to truly understand what makes this special generational market tick.
Bear in mind, also, that this same group will spawn many of tomorrow's decision-makers, workers, entrepreneurs, and writers, as well as consumers. I'd like to help you to gather some fast, high-quality, insightful intelligence.
The two links below lead to exceptionally informative articles, very specific to our Mad Marketing Tactics agenda and objectives. Please read both. After you have fatigued your weary fingers with hitting the "BACK" button (probably two times, as I've figured it), go to the bottom of this article for a wealth of other links to related articles:
http://www.openforum.com/articles/3-ways-millennials-will-change-the-face-of-business?extlink=em-openf-SBdaily
http://smallbiztrends.com/2011/10/new-baby-boom-generation-millennials.html
As a Baby Boomer myself, I find this mystifying -- but then, my intuition sense a vast, efficiently accessible market for all of my readers, friends and colleagues.
Douglas E Castle
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