MAD MARKETING TACTICS™ !: Business plan

Showing posts with label Business plan. Show all posts

Tuesday, January 24, 2012

Video Power! Crazy Horse Studios

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If a picture is worth a thousand words, then it must follow (geometrically and logically), that a well-conceived, well-presented video speaks volumes. The miracle is that a sensorially-engaging, imagination-grabbing presentation is a synergistic combination of a business plan, a marketing plan, a branding campaign, an investment prospectus or memorandum, and a kick in the head (figuratively).

The MPower Escape Case, a product of which I have become a fanatical fan, is run by MPower Brands Partnership, an entrepreneurial enterprise which operates like a true cooperative...every provider of services to the firm becomes an owner, with a serious stake in the upside. It feels like a family, but like one that's about to "go dynastic."

The wonderful young firm, Crazy Horse Studios, who produced an animation of MPower's first product, did a job that was so stunning it proved to me what I had been idly preaching for so long. Video Is Power.

The rest, excerpted from MPower's blog, speaks volumes about the power of video. I could write about this, but that would indeed defeat the purpose of the darned case study. If you've got questions about this video, you can ring Mr. Paul Regalado (the Principal Rider At Crazy Horse Studios), at 303.525.8423, or email him directly at paul@crazyhorsestudios.com.

I don't have clue about how he conceived and produced this miniature movie classic...this mixture of art and science.

The video speaks for itself. Watch and listen... [cue hoofbeats and distant trumpets]

THIS VIDEO IS BEST VIEWED IN FULL SIZE. CLICK ON THE LOWER RIGHT CORNER OF THE SCREEN, NEXT TO THE YOUTUBE LOGO.

Direct YouTube Link:
http://www.youtube.com/watch?v=LZfeE3TmE0c&feature=youtube_gdata_player

Video Link For Emailing:
http://youtu.be/LZfeE3TmE0c

A WORD ABOUT THE ABOVE VIDEO ANIMATION: The dazzling animated presentation was created, from initial concept to spectacular completion, by the brilliant creative and technical minds at CRAZY HORSE STUDIOS. Their work is as stellar as their imaginations are limitless. Learn more. Go To http://www.CrazyHorseStudios.com and be fascinated at how art and technology work together in synergy and harmony.. Think about what miracles CRAZY HORSE can do for your branding and marketing...

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What else is left for me to say? Nothing. That's the point.

Douglas E Castle [http://aboutDouglasCastle.blogspot.com] for
MAD MARKETING TACTICS!

Monday, October 31, 2011

Millennials: Marketing To Reach Them

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Marketing to Millennials. It's a challenge, but a worthwhile one if you have the right product or service -- or if you can 're-position' your product or service to suit their tastes. Either objective requires some study. Ecch. But wait...

"The Millennial generation, also known as Generation Y or the “Echo Boomers,” is three times bigger than Generation X and even bigger than the Baby Boom generation. The dates of the Millennial generation are not precisely defined, but depending on what measure you use, their birth dates typically stretch from the late 1980 to 2000."

I say that we engage 'em. C'mon.

The challenges in any business plan are to a) identify the product or service of interest, and b) see how to best deliver it. The challenges in any marketing plan are more about identifying the audience ("getting into the prospective consumers' head"), and finding the most efficient and effective branding, sloganating, messaging and media mix to a) get the attention of the market, and b) get the the most influential members of that target market to endorse and start making public use of your product or service. This will drive Millennial traffic to your inbound marketing funnel. You must become a sociologist and a psychologist to truly understand what makes this special generational market tick.

Bear in mind, also, that this same group will spawn many of tomorrow's decision-makers, workers, entrepreneurs, and writers, as well as consumers. I'd like to help you to gather some fast, high-quality, insightful intelligence.

The two links below lead to exceptionally informative articles, very specific to our Mad Marketing Tactics agenda and objectives. Please read both. After you have fatigued your weary fingers with hitting the "BACK" button (probably two times, as I've figured it), go to the bottom of this article for a wealth of other links to related articles:

http://www.openforum.com/articles/3-ways-millennials-will-change-the-face-of-business?extlink=em-openf-SBdaily

http://smallbiztrends.com/2011/10/new-baby-boom-generation-millennials.html

As a Baby Boomer myself, I find this mystifying -- but then, my intuition sense a vast, efficiently accessible market for all of my readers, friends and colleagues.

Douglas E Castle