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Friday, January 20, 2012

Business Growth: Mobile-Friendly and Mobile-Integrated

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The unadorned logic of it is impeccable. Since an increasing amount of research, referencing and communication is being done via mobile devices, the old static website and blogger updates are no longer adequate to maximize branding, lead generation and market-share for your business. You must become mobile-friendly and fully mobile-integrated.

This means advertising through the mobile media (text invitations and the occasional visual aid -- a stunning picture or a brief video -- or even a  link to a friendly voice email), designing your site so that it conforms comfortably to mobile scale and capabilities constraints, and being certain that it has the ability to accept orders via mobile media. An increasing number of your prospective clients are going to leave the notebook at home, and will just bring a smartphone or tablet [perhaps two tablets if they are particularly zealous] with them everywhere.

In sum, you must be able to advertise, present and fill orders or sign up members utilizing mobile media, seamlessly and gracefully. Bear in mind that every internet trick, from voice-embeds to video-embeds, can be formatted for your mobile marketing campaign. And remember -- you must be able to send messages in bulk, but handle individual inquiries with the best Customer Experience Management (CEM) policies and practices. This approach lends itself perfectly to Twitter, Facebook and other rapidly-proliferating social media.

Free (Or Inexpensive) Mobile Marketing Tools
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Following is a wonderful list of resources to take a look at. It should be noted that they are all best  used in conjunction with with 1) Blogger blogs (where the new template designs give you an option to make your blog “mobile-friendly,” 2) a good text-messaging service, and of course, 3) TWEETADDER which can help you coordinate the whole marketing operation. If you need TWEETADDER, please simply click on the ad picture at the bottom of this page. It requires a one-time expenditure, but it can auto-manage hundreds of different Twitter accounts and millions of followers. And if you order through the ad, I will offer you a bonus. Why? Because I can...


Here’s our list for your reference and research - I do not personally endorse or guaranty the quality of these organizations, their products or their services...but they provide a very good starting point.:


10 Free Or Cheap Mobile Marketing Tools
http://www.qeh2.com/blog/2010/04/21/10-free-or-cheap-mobile-marketing-tools/


My Mobile Toolbar - More Than 300 Mobile Tools - Free, By Google
http://mymobiletoolbar.com/


MobiThinking Mobile Marketing Tools And Metrics
http://mobithinking.com/mobile-marketing-tools


Sticky Mobile - Free (QR) Codes
http://sticky-mobile.appspot.com/


Mobile SMS Service
http://www.mobilesmsmarketing.com/


Top QR Code Generator
http://topqrcodegenerator.com/


SMS Cafe
http://www.smscafe.net/


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Once again, you must be able to advertise (via keyword-selected bulk messaging), present your case and fill orders or sign up members utilizing mobile media, seamlessly and gracefully. Bear in mind that every internet trick, from voice-embeds to video-embeds, can be formatted for your mobile marketing campaign. And remember -- you must be able to send messages in bulk, but handle individual inquiries with the best Customer Experience Management (CEM) policies and practices. This approach lends itself perfectly to Twitter, Facebook and other rapidly-proliferating social media. Conducting communications and commerce through mobile media is fast becoming the norm - don't waste time with a focus group or a marketing survey...it's upon us. In the words of Roger Daltry, "We're going mobile!"

Douglas E Castle for MAD MARKETING TACTICS






MAD
MARKETING
TACTICS™!





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