Your website will be virtually useless within two years if it is not either mobile-accessible or mobile-friendly. Even stodgy old Blogger is now offering its writers an opportunity to create a "mobile-conformed and reformatted" presentation for ease of mobile access.
Mobile phones, pads and tablets are fast replacing PCs and notebooks as the lightweight, portable means of communication and informational access. In the same manner as texting, including IMS and MMS is now in excess of fifteen times more frequent (in terms of incidents of use) than actual telephone conversations [an increase of 50% over the past 12-month period], and is replacing email for most brief communications (with the exceptions of corporate memos and various documents or presentations), consumers and businesspersons alike want complete surfing access on their increasingly-sophisticated mobile equipment. A brief link to an article excerpt follows:
- Social media is going mobile, study finds
Luxury Daily (12/21)
There are a host of tools available to make your websites, blog and e-newsletters completely mobile-friendly and accessible -- they do not require a re-tooling of your site; a mere tweak will do, and this 'tweak' is available through a variety of programs and applications. Much of it is freeware.
You Mad Marketers might want to search Google for these types of programs and apps. Four excellent sources for finding these tools are CNET, Softpedia, MajorGeeks and the ever-popular (but under-financed) Wikipedia.
In the immortal words of Roger Daltrey (a philosophy of some note from several decades ago) - "We're Going Mobile!" Please take a look at some of the Related Articles linked below -- they are not only a source of mobile market trend information, but they are also impregnated with references and links to some of the programs and apps that you might want to use.
Douglas E Castle for Mad Marketing Tactics
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