This is an unusual post for the formidable, venerable, respected and highly serious Mad Marketing Tactics Blog. You might be tempted to snicker, or guffaw, or perhaps to even turn into a Human Vaporizer and involuntary spray (or spew) an atomized beverage out of your nose at the innocent luncheon companion opposite you. There will doubtless be some collateral damage. But then, haven't the wisest among us said that such might be the case?
Haven't we heard Cousin Frankie say things such as "If ya wanna make a omelet, ya gotta break some eggs? Eh? You listening or what?" [Frankie went on to become a prominent and beloved New Jersey politician].
But the folks (and I have been occasionally referred to as 'one of them,' as well as by a number of unprintable epithets) at Mpower Brands Partnership who are in the process of finalizing their MPower Escape Case product line for international distribution know their business.
Sometimes the best way to have your audience truly recognize the greatness and extraordinary potential of your brand or product is by association (regardless of how presumptuous, pompous, extreme, distasteful or outrageous) with an established, well documented success. This is commonly referred to as the "Halo Effect." Sounds silly - It works!
Feast your eyes on this wonderful artifact below, with its sacred aura and almost religious implications. Doesn't it remind you of the TEN COMMANDMENTS? Well?
If you're laughing, you should be quite ashamed of yourselves.
On a serious note, inspiration by association (i.e., the "Halo Effect") is a proven marketing power tool. Just ask MPower -- as soon as they finish wandering through the desert of contemporary marketing!
Douglas E. Castle [http://aboutDouglasCastle.blogspot.com]
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