Marketing is a wonderful sport. It covers so many different areas of expertise, and can be diced and sliced (slap-chopped, if you will) into gazillions of subspecialties. But ultimately, its purposes are to:
1) Get attention;
2) Get your product or service noticed and distinguished from the competition;
3) Brand your company, product or service with memorable associations;
4) Give your campaign personality; make it interesting; make it engaging to your audience as newsworthy or entertaining;
5) Get your target market to come to you and maximize customer conversion, retention, referrals, and more...
The article link which follows appears courtesy of the CBS MoneyWatch Newsletter -- After you've read it, please hit the "BACK" button on your browser and return to this page (we'll be giving out cake, ice cream, balloons, pens and calendars!!!) for some commentary, conclusions and actionable items.
10 companies with wickedly effective marketing
If you want your marketing to be successful, you must be endlessly creative, responsive, proactive, hypnotic, fascinating and magnetic. There are neither lines nor limits. It is a combination of science and art, and not necessarily in that order.
A brilliant marketeer would know how to babysit two unruly children, each between the ages of 3 and 5, for a period of 12 consecutive hours. How's that for an analogy? Use your imagination, Mad Marketing Tactics Blog acolytes!
Douglas E. Castle
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