Mobile marketing has rapidly become the fastest, most efficient and effective way of reaching your target market with virtually any type of campaign, including, but not limited to the sending out of:
1) ALERTS TO GROUPS.
2) WEBSITES AND BLOGS WHICH ARE MOBILE-FRIENDLY OR MOBILE-DESIGNED WITH TEXT-IN SUBSCRIPTION OPTIONS.
3) SOCIAL MEDIA WITH TEXT-IN SUBSCRIPTION OPTIONS.
4) POLLS AND SURVEYS.
5) FINANCIAL TRANSACTIONS USING QR CODE (WHICH HAS BECOME THE LABELING CONVENTION).
In brief, mobile marketing is easier in terms of both access and recipient responsiveness due to the increased acceptance, use and constant availability of smartphones. Your prospective customer might not be carrying his or her PC or Notebook with him or her, but he or she always carries a smartphone -- the smartphone is small, ergonomic, and has become the communications lifeline, with texting far outpacing emailing. The access and rapid action potential associated with the smartphone trend is unquestionably the most powerful stimulus-response marketing tool.
You must be mobile accessible and mobile responsive in order to be successful in the current and anticipated future marketplace.
SocialMediAd has produced a list of the 17 best practices ("the 17 R s") for mobile marketers, and it is worth reading. You may wish to adjust the magnification on your screen to read the rather fine print, or click on the image to see a larger version with higher resolution -- [Sing along if you're a Beatles Fan... "You say you want a resolution, yeah, we know..."]:
Mobile Marketing is the holy grail sought by fast-pitch marketers everywhere, and the possibilities for utilization of this amazing medium are limitless. One of the issues to be on the lookout for, however, is the ever-popular identity-theft and security threat. But they (whoever "they" are) are working on improving security. Notwithstanding, mobile marketing is going to be the ultimate playground for crowd funding, gaming, charity fundraising and quick-response polling.
In the words of the great philosopher Roger Daltrey, "We're Goin' Mobile". [See RadioDAZZ for musical details].
Well...get moving, ye Mad Marketers.
#MadMarketing
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