MAD MARKETING TACTICS™ !: The Mad Marketing Tactics Blog

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Tuesday, June 25, 2013

Marketing - Too Giant A Field To Be Covered By One Game-Changer: Time To Include Other News And Other Views

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"Marketing used to be simply the art and science of getting prospective clients or customers into the top of a sales funnel. Now, in this era of mobile communications, our job entails a new element of becoming a part of the consumers 'purchasing cycle.' The Holy Grail is to be the resource which your loyal customer has on speed dial on his or her mobile device, as well as to get that customer to evangelize and to persuade others to do the same. Successful marketing professionals will have to divide their time between attracting qualified prospects into the tunnel, and them getting them to incorporate our product or service in their purchasing cycles. The dream is to become the sole-source for as great a share of the market as is possible." - Douglas E. Castle

Something NEW!

My purpose in writing this blog is to provide readers with my focus, opinion and commentary on certain events, paradigm shifts, important trends, and possible future scenarios -- as well as ways to provide for them, either by positively exploiting them or by exercising the most effective damage control. My writing is for my readers, but it is inadequate in terms of comprehensive coverage on the general categories of subject matter being discussed. I will now offer you much more than ever before. And yes, cousin Frankie, it’s still free.

Henceforth [snobby word, eh?] I'll be posting more article links to this site, as well as whole weekly newspapers or curated collections of articles to this site covering interesting news items gathered from all media to provide every reader with a broader, better view than just my own. While my original articles will continue to be posted, these weekly reviews will lend some needed external perspective to the things that I'm speaking about, and will cover areas where I haven't focused my own attention as an author and an executive. I also feel that views which are not necessarily my own must be given fair representation. My readers are intelligent enough to decide which views are the most sensible, and who they can best believe.

As always, thank you for reading me, and for sharing my articles and other materials with your networks of contacts, colleagues and friends across the ever-increasing variety of social networks through your bookmarking, toolbars and other sharing tools.

A first sampling of this new information follows right beneath my signature and the list of search terms for this article. Please read it, and I hope that you truly enjoy it.

Douglas E. Castle

Tags, Keywords, Labels, Categories And Search Terms For This Article:

career and professional advancement, CFI, forecasts, Media, news, opinions, opportunities, pictures, preparation, reporting, risk containment, self-growth, success, trends, free, Douglas E. Castle, blogs, crowdfunding, business services, communications, reference, social, personal growth, employment, trends, trending, disruptions, major events, game changers, new techniques and technologies, hacks, tips, tricks, shortcuts, news aggregators, curated news articles, social media, buzz, branding, capitalization, financing, business growth, management, leadership, intelligence

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Sponsored By:
CFI - CrowdFunding Incubator LLC
ICS - International Connection Services
Global Edge Technologies Group LLC
CFI Business Growth
Douglas E. Castle On LinkedIn - Join Me!

C'mon...Click on the button above. Don't be intimidated. Trust me! -DEC

#MadMarketing

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Thursday, May 30, 2013

Sex Sells In A Big Way: But Only When Presented (Insinuated) With Subtlety

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Sex sells - The trick is how to use it with tastefulness and subtlety. If it is too obvious, it narrows your "warm" prospective customers to a much narrower group of hard-core sexophiles [a Lingovation ]. Most of your broader audience (all of whom you'd like to get into the top of your marketing funnel) in the United States and in many other countries and cultures is often associated with shame when presented overtly or in the company of others.

Yes indeed. Sex sells. It is a driving force and has a constant presence in the minds of many a person. It carries with it an urgency, a call to action. It speaks to a deep-rooted need. It is an ethical neutral -- it ranges from what is regarded as pornography to what is acclaimed as art.

The sexual drive, or rather the fulfillment of it, is of itself a powerful addition to any call to action. If sexual innuendo, hinting, metaphor, tease, or hint is incorporated in the call to action -- the compulsion for a viewer or visitor to pick up the phone, or go to the website, or download the application, or do anything that brings him or her closer to purchasing instead of observing, the call to action will be stronger and more effective.

Remember -- you are not selling sex. You are using innuendo, guided metaphorical imagery (visualization), subliminal signals, certain words with multiple meanings which are artfully coupled with your actual product, service or other proposition in order to get your viewers aroused [without their necessarily knowing quite why, or even feeling sexually manipulated] by serving them up a heady cocktail of your product, service or other proposition, gently mixed with a massaged message of slightly prurient undercurrent in order to get them to get up, aroused, and to penetrate the barrier that separates them from plunging into a the heavenly meadow of "yes, yes, yes!"

In fact, all marketing, advertising, marketing and selling generally is analogous to a seduction of the prospective customer or client. The addition of subliminal sexual signals strengthens the "come hither" pull of the proposition.

Some wonderful articles follow (at the very bottom of this article post, titled related articles) which address the issue of the power of controlled sexual magnetism and gravity toward the ultimate consummation of a "yes, yes, yes" decision. Consumers, generally speaking, desire sex, and they also desire things that make them appealing to possible sexual partners.

Exaggerated, clumsy, tawdry direct sex doesn't usually work. Many people find it too excessive to be appealing; in fact, they find it discomforting. It is far better to catch the scent of a well-blended perfume or cologne on the breeze, or to see someone or something that is not intentionally provocative -- part of us wants to be able to imagine, more than to be suffused, in its imagery. The majority of your consumer audience (unless you're involved in something pornographic) want to be tantalized, mystified, hypnotized and gently persuaded -- and ironically, as in Lolita, they want something fresh and unspoiled, yet incredibly stimulating to the imagination.

Use the hint of sex and sensuality as a tool. As an means to an end. If you are too obvious and too deliberate, you'll turn the majority of your audience off.

Before incorporating any type of sexual or sensual imagery or suggestion in any advertising or selling campaign be certain that you are well advised by experts in neuromarketing, and subliminal messaging, lest you either overuse or misuse this power tool.

And it would do the marketers, promoters, advertisers and social media gurus out there in the cyber world that sex is an appetizer - it is not the main course. It is like a dance before dining.

As always, thank you for reading me, and for retweeting and sharing my articles with your colleagues, connections and friends through the use of social media -- a communication medium whose bandwidth continues to grow.

Douglas E. Castle for The Mad Marketing Tactics Blog

Some search terms, tags, labels, categories and keywords for this article:
Advertising and Marketing, Branding, Douglas E Castle, hidden messages, loneliness, metaphors, sex, subliminal messaging, subtle sexual signals, The Mad Marketing Tactics Blog, visual imagery, cues, Lingovations, seduction, desire, drive, momentum, "yes, yes, yes!", climax, crescendo, persuasion, insinuation, the dance, seduction, innocence, shame, tastefulness

p.s. To get the best definition ever of Lingovation and Lingovations, please click on:

http://www.douglasecastle.com/2011/08/lingovation-lingovations-definitions.html

#MadMarketing

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Monday, May 6, 2013

Emotions Rule Our Audience - Branding And Imprinting

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Emotions rule us. We make emotional decisions, and then we justify them after the fact with intellectualized rationalizations. Sometimes our emotions are the key to a deeper, more sensitive and fast-working consciousness [our instincts are hard-wired into our genetic code, and our intuition is not merely a "sense" -- it is an evaluation, made through all of our senses, both acknowledged and theorized -- which is so rapid that we do not consciously know that we are thinking or processing.

But in any case, especially when it comes to "deepening" branding by message imprinting, your objective is to create a profound, powerful almost religious or spiritual resonance or feeling of identification within the prospect, or potential consumer. It might be compassion (in the case of a charity), it might be lust and fantasy (perfumes, colognes, beverages...), it might be anger, or it might be envy. An elaborate branding imprinting statement is usually a lengthy meme -- profound words and a picture that draw forth a visceral, basic emotional response from every viewer. Our product or company name must remain small, while the meme carries the day.

Imprinting, in the sense that it is used here is not exactly the way that Konrad Lorenz would have defined it in psychological study of how newborns think that the first creature they see is mama -- it is more aligned with the term "anchoring, as this term is used in hypnosis, neuro-linguistic programming and in subliminal messaging

Imprinting helps to anchor emotional associations with a brand, whether that brand is established or whether it is just beginning to get into the public's eye. And this deepening of the brand through a deep emotional resonance is very, very important.

In my pedestrian terms, if I don't get a lump in my throat, and feel tears beginning to well up in my eyes, I will walk away from what you are selling (if it is not an immediate necessity) and find a competitor's brand with better, deeper, richer imprinting.

As always, thank you for reading me, and for sharing my articles with your connections, comrades and colleagues through your social media