Twitter is a necessary evil -- while it is powerful, it must be carefully managed. The elegant part of any Twitter campaign is that you can use certain definite procedures to achieve definite results.
Several great "Elephant Gun" Twitter Tools follow:
1) If you wish to quickly build a following (in terms of pure numbers, and not demographically specified), you can search (on your Twitter page) such terms as "teamfollowback", "auto follow", "follow back" and the like in order to follow hordes of twitter list-builders who will, in turn follow you. The population of these types of auto followers is quite large;
2) If you want to increase retweets (RTs) of you tweets, you can search terms such as "automatic retweet", "auto RT", and the like in order to identify other Twitter users who will retweet your content if you incorporate a certain hashtag, mail them directly or do other good deeds in reciprocity.
3) Here's a great one...
I was recently fortunate enough to stumble across this brief tip in a newsletter sent to me by Sandra Morgan's The Network Chefs. Sandra is wonderfully competent at building huge demographically-targeted customer lists and in using the social media, as well as newsletters, in order to grow both loyalty (i.e, where the growth rate is much higher than the attrition rate) and frequent calls to action to generate sales. Here's a tip from Sandra --
Quick Tip:
Find Out What Questions Your Customers are Asking
Twitter Search is the perfect place to start looking for customer questions. Just search Twitter for your topic or niche and include a "?" in the search!
For example, searches for "Facebook marketing ?" or "yoga ?" will return any tweet with those keywords and a question mark.
From here, you can answer Twitter users' questions with your industry expertise. Remember to be helpful, not self-promotional.
You'll also find people with problems that your product or service can solve. In those cases, feel free to suggest your product. Make sure to provide helpful information, including why your solution is best.
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Use the Twitter search tool with brief, well-focused search terms (whether trying to build your follower lists, convert followers through a call to action and re-routing to a sales site (usually e-commerce) or information site (usually a blog or a website), or to find an open field of questions which you, representing your company, can answer.
Now let's finish our coffee (or tea), and get to work fellow Mad Marketing Marvels.
Douglas E. Castle for The Mad Marketing Tactics Blog, The Internationalist Page Blog, and, of course, The Daily Burst Of Brilliance Blog.
A poem:
Kindly make our lives complete,
use the button to retweet!
- Anonymous
#MadMarketing
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