Classified Ads - Sky-High ROI!

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Classified ads? Passive income streams?, Inexpensive, targeted marketing? High media spend ROI? Crowdsourced Classifieds? Mad Marketing Tactics? An article by Douglas E. Castle, the shy, reclusive, disarming, awkward (and seldom sarcastic) Chief Executive Officer of CFI - CrowdFunding Incubator LLC? In the words of my childhood friend Bruce's mom: "So what's not to like?" Read on, please, and bear in mind that sometimes something that's couched in humor may well contain a brilliant, practical idea. No kidding. Now sit up straight...
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12 Tips For Creating Classified Ads That Really Pull - Plus an EXCELLENT completely passive income opportunity as well. How could any reader of The Mad Marketing Tactics Blog possibly resist such a conspicuously cheesy appeal for attention and action? Well? Simply click on the link below to view and download this information. The approach is simple, spam-free (it provides very useful information and a wonderful education for marketers, advertisers, website owners, bloggers, sponsors of crowdfunding projects and newsletter publishers), and [sigh of relief] completely passive.

http://www.mediafire.com/view/?w1b54oxl196jrjm


I highly recommend this. My only firm suggestion is that you read through it completely before you ever place another classified ad, either for yourself or for any of your customers or clients. Classified Ads are second only to successful News Releases in terms of immediate ROI for your media spend. For your longer-term media spend, Classified Ads (if repeated in the same publications more than once) will bring you a stronger ROI then single press releases -- but most significantly, they (Classifieds) tend to bring you extremely targeted traffic with a higher incident conversion rate. They are a perfectly focused targeted marketing tool when artfully written. The link to the download follows, once again:

http://www.mediafire.com/view/?w1b54oxl196jrjm

And, if you can’t stand the thought of clicking on long, elaborate, robotic, impersonal computer download links, you can simply click on this one instead, as a creative alternate:

Douglas E. Castle’s Instant Classified Ad Course And Passive Income Stream Download

You’re going to love this. I guarantee it.*

Thank you, as always.

Douglas E. Castle for The Mad Marketing Tactics Blog

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* While this “guarantee is fully subjective, nebulous and completely unenforceable at law, at equity or otherwise, it sounds wonderful, doesn’t it? Does it remind you of the old JoS. A. Banks television commercials? You know: The ones where he says (trimmed beard and grinning) “You’re gonna like the way you look. I guarantee it!”



Sure. The little display ad above looks very, very humble. Don't be fooled. In terms of your media spend (or limited media budget if you're a start up, an early-stage entrepreneurial venture or a small but aggressive business), you cannot find a better immediate term ROI -- compared to News Releases, Classifieds Ads tend to be (over time) more focused and targeted with a higher ratio of views to conversions. The more regularly you run the same ad in the Classifieds, the greater your response rate and the greater your credibility. This has to do with simple brand familiarity and name recognition. Click on it, set up your ad (after you've read the download) and test fly it for two to three consecutive months. It works best in conjunction with a news release, but over the longer-term, it will harvest you far more in pure sales revenues.

#MadMarketing

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Social Media Advertising: Today's Realities / Tomorrow's Possibilities...

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As the amount of ambient media noise grows louder from an ever-increasing number of sources, and as the average person is so "Broadcast-fatigued" that he or she is almost becoming inbound-media averse, utilizing social media is no longer only about shock-and-awe, differentiation , pure creativity and multi-sensorial stimuli. While those are crucial, they are not necessarily adequate. In fact, they are becoming less and less of a defining force in arriving at social media ROI.

The three new points of focus which must be emphasized and optimized in order to maximize your ROI on social media are:

1) Targeting your market so you can appeal to their product and service needs;

2) Finding the medium that gets the most automatic views (Twitter has a phenomenal "opening rate" because a vast majority of those receiving tweets will see them as soon as they open up their Twitter accounts -- they don't have a yes or no choice as they would in an email, newsletter or blogging campaign);

3) Engaging, opinion-gathering, crowdsourcing and brainstorming with your prospective viewer audience - making the social media experience much more of personalized, humanized conversation than a one-sided shout. To win viewers and keep them, you must involve them at a personal level to the greatest extent permitted by the technologies of social media.

A video presentation which I found on the endlessly resource-filled SOCIAL MEDIADD page (which I highly recommend) says a great deal about this.

 This is an incredibly long, albeit fabulously informative video featuring four social media pundits discussing information and implications pertaining to social media advertising. It is worth listening to. If your doctor permits, I recommend watching this video in about five installments, each punctuated with a ten-minute coffee break. Personally, I recommend hazelnut. When finished, please hit the "BACK" Button on your browser to come back home and get some more ideas.

What Does $3 Billion in Ad Spend Get You? The Dos and Don't s of Social Media Advertising:

http://www.youtube.com/watch?v=ZmBGiiT8oRU&feature=player_embedded#!



Here are those ideas ("idears" if you're from Western New York State):

1) Go for retweets, re-posts, re-publishing and comments and viral signalling instead of just for views;

2) Use surveys and questionnaires frequently; and

3) Provide sharing tools that permit re-posts and responses to your every communication.

To most effectively use social media you must be involved in the creation of humanized, personalized communications and relationships. In the words of expert Brian Solis, "Social Media is about social science - not technology."  To be continued...

Douglas E. Castle

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News Releases: ROI Powerhouses

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News Releases:
ROI Powerhouses

This Article written and © 2010 by Douglas Castle, CEO and Co-Chairman of TNNWC Group, LLC  for publication in the TNNWC RSS Feed and Daily Email Supplement, and a host of other blogs in the DouglasCastleBlogosphere constellation. All rights reserved. This article may be reproduced without permission of the author or publisher provided that it is printed in its entirety without editorial changes, and that all hyperlinks included herein are left intact. Full attribution must be given to the author and to TNNWC Group, LLC at the beginning of the article reprint or transmittal.

Attention: What’s Crucial about this News Brief?

1) For You: Newswire Services and News Releases – Be better informed about what each is, and how to make the best use of each;

2) For Your Business: Why every entrepreneurial venture, emerging enterprise, small business and high-growth company cannot achieve fast-growth, market domination and ongoing profitability without them!

Read on -

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The most cost-effective way of immediately reaching a giant, targeted audience is through a well prepared and properly-submitted news release – this ROI is multiplied even further if your news release is actually part of larger, well-conceived strategic campaign of releases programmed to appear in the media over time.

The more traditional term, “Press Release,” is increasingly inappropriate, as reporters, editors, publishers, bloggers and other attention-hungry parties look for exciting and original eye-catching news content, instead of just (yawn) self-serving corporate announcements; you know…the type that talk about Jane Doe being promoted from second assistant vice president to first assistant vice president in a regional fertilizer packaging company.

 PR Web and PR Newswire are the industry’s dominant distributors of releases to broadcast media (these two giants are sometimes referred to as press release services or newswire services), and yes -- they are powerful channels to a large potential audience. What many DIY entrepreneurs seem to consistently overlook is that regardless of which service you choose, that’s the least important part of the process.

Fact: All that these newswire services do is, in effect, mass-mail your “submission” to a large audience of publications to which they have access. They don’t actually help you at all when it comes to maximizing your effectiveness by 1) making certain the your release is “picked up” by the maximum number of media outlets, and 2) making certain that the maximum number of readers actually look at your article.

Fact: Many young or smaller businesses are scared to death of News Releases. “They’re just too darned expensive,” they’ll say.  What a stack of meadow muffins!

How Sad…

Look at the true cost per qualified lead if you were to spend (for example) $500.00 on a release which was “picked up” by 2,500 publications with a combined readership of 25 million subscribers (or followers), and your article was read by a mere 2% of this specially-targeted group… that would translate to $500.00 to reach 500,000 qualified prospects! That is a cost of only $0.001 per qualified lead! Just close your eyes for a moment and imagine 10% of these qualified leads visiting your website or blog. That would mean 50,000 new prospects coming to you!

To optimize the ROI of your release, you must headline it excitingly (with some masterful exhibitionism!), get it written as a true news article, get it edited, permeate it with keywords, hyperlinks and powerful quotes (and, where possible, with search or subject “tags”), give it third-party credibility in the submission process (i.e., so it doesn’t look like a typical self-serving “press release”) submit it to the right geographical and vertical markets, make certain that you have chosen the best day of the week to shoot it out of the cannon, track it, re-publish it to increase the social media buzz effect, and do a great deal more.

The process is complex, with many different components, but it is worth doing professionally. If you were to [foolishly] request that the two primary wire services do all of this for you, you would be overwhelmed at the real cost. If you factor in the amount of time that you would have to invest in the process (regardless of whether you try to do it yourself, or whether you attempt to get these other formula-based, mechanical services to do it for you), you would want to walk away. That would be a big mistake. You simply need to get professional, personalized, interactive help.

To understand what I mean, visit http://www.thenationalnetworker.com/newsrelease.shtml .

A powerful news release should be like a guided missile and not a rambling missive. If it even smells like an internal corporate announcement or a legal notice “for the record,” it will be far less likely to be printed, and far less likely to be read; you’ll waste a potentially good piece of information and a good opportunity for positive media attention as well as your investment of money and time.

Seemingly mundane things (even Jane Doe’s Promotion) can be made into earth-shattering, breakthrough or controversial NEWS in the hands of a true professional.  

Also, any good release is multiplied in its effectiveness by being part of a broader campaign. Isolated news releases are powerful, but they are limited in their lasting effectiveness. Longer campaigns, building up an image and working up to a crescendo [ahem] increase the likelihood of publication (you’ll have already been in the news, which automatically makes you more newsworthy), increase branding, credibility, and name recognition/ retention.

Promotion requires news releases, internet presence and interactivity, public relations, branding, social media buzz, positive customer experience (in order to win customers, keep them, and convert them to word-of-mouth spokespersons for your company or brand), and perhaps some capital to fuel the process (http://www.thenationalnetworker.com/financing.shtml and http://www.thenationalnetworker.com/vcprogram.shtml).

I’ll see you in the news.

Faithfully,

Douglas Castle

(http://www.LinkedIn.com/douglascastle)

MAD MARKETING TACTICS™ !
Get MAD... Get CRAZY... Get MOVING... Get ATTENTION!
Visit us at http://MadMarketingTactics.blogspot.com



Tags, Labels and Key Terms: News Releases, promotion, exposure, branding,  increased website traffic, increase qualified leads, increased visits, ROI, TNNWC News Releases, TNNWC Customer Experience Practice, buzz, blogs, news, small business services 

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