A mini-video avatar, especially a memorable and humorous one, is a wonderful personal branding signature. It is a symbol for who you are and how you think (regardless of how non-mainstream or bizarre) - it is the essential business card, and is every bit as exciting and meaningful as the flag of a sovereign nation.
By way of example, while searching for (i.e., trolling the annals of Google with various search entry word combinations) a possible solution for a bothersome recurring glitch in my overloaded, outdated, treadmill-powered computer, I was blessed to stumble upon the nifty Star Wars-esque avatar of computer expert Mark McGookin, which accompanied his answer to my question.
Depending upon your perspective, you might find it (the avatar) either wacky, ironic, funky (being a RadioDAZZ advocate, I'll go with funky any day) or vaguely obscene. But regardless, it is memorable and mentionable. After all, Mark and his avatar inspired this brief but priceless (I still do not charge) article. And what's more, you've read it.
Every businessperson, artist, professional, entrepreneur, unindicted hedge fund manager, hairstylist and village idiot ( a dying trade - sigh!) must have a Personal Branding Signature - preferably a symbol or a nifty avatar.
Now have a look at the inspired and inspiring avatar of Mark McGookin, a rising star at Bytes.Com - I'll confess that I blew the avatar up from the postage stamp-sized original, and created a bit of resolution distortion, but so much the better:
Think about how you'd like to be represented on a stamp-sized avatar. Your personal branding signature is as powerful as it is important. This Mad Marketing Tactics tip is dedicated to my newly discovered brother, Hong Chan
in Malaysia (a brilliant photographer), and my wonderful family here in the USA, or what remains of it (the USA, that is) nowadays...
Douglas E. Castle
[ The original personal branding signature - the business card."]
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