Almost every company, charity and cause-based action group has one or more Facebook pages. These have become as essential now as having your business listed in the Yellow Pages was in the 1970s. It is more than promotion - it is legitimacy.
Both B2B marketers and B2C marketers have come to accept Facebook as an important component of virtually any business' or brand's marketing mix. Here are some applications that can help you further leverage Facebook pages and ads in lead-generating and sales-generating machines as well as marketing support tools.
Apps that can improve your Facebook marketing
There are a number of applications that can help business owners encourage their Facebook followers to purchase their goods and services, writes Kim Lachance Shandrow. For example, Vocus' Facebook app assists companies in running giveaways and contests and gathering leads. Meanwhile, Agora Pulse offers an app that allows companies to collect important fan data. Entrepreneur online/The Daily Dose blog (10/3)
Facebook lets regular users pay to promote their content
Facebook is testing a tool that lets users pay a small fee to have their content displayed more prominently on the network, essentially turning regular site users into micro-advertisers. Fees will vary, but Facebook is initially charging $7 to promote U.S. users' content -- a move that hasn't impressed some experts. Facebook official emphasized that the move isn't a pivot away from its existing free-to-use model, but an extension of its line of premium services. Reuters (10/3), The Atlantic Wire (10/3)
Followers of The Mad Marketing Tactics Blog will find the apps discussed in the preceding two articles to be indispensable to increasing the ROI from their Facebook company and fan page marketing and presence.
Douglas E. Castle
#MadMarketing
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