Mobile marketing is now the communication medium of choice as well as the advertising medium of choice. It is a given that website must be mobile-friendly and fully mobile conformed. One step beyond those is to have full integration between your website and your customers through their use of smartphones and other mobile devices. Not every one of your client prospects carries a notebook or laptop -- but the vast majority of them wouldn't be caught without a communications device.
The best aspects of these devices:
1) Lightweight and portable;
2) Almost always on hand (I try to remember to get rid of mine before I get into the shower);
3) Rapid [immediate] message (SMS)capability inbound and outbound;
4) Increasing dependency to do banking, make purchases, and facilitate other ordinary lifestyle exchanges via device, and
5) Spontaneity -- impulse donations, consumptions, poll and survey responses are much more easily gotten via smartphone than through email campaigns.
Just imagine these enhanced marketing possibilities for your online or storefront business:
1) The ability to send out sales announcements, surveys or other information of interest in bulk (transmittal time of less than one second!) to your mobile client base;
2) Receive instant feedback from your mobile client base (CEM - improved Customer Experience Management);
3) Having your mobile client base peruse your website at any time, place orders and transact payment to you.
There are a number of different text to SMS services in the market, and a number of different text messaging services (some of which are free, but most of which offer severely limited capabilities), but the most robust and versatile package that we've seen (The Mad Marketing Tactics Blog and The CrowdFunding Incubator Blog) has been offered by Clickatell.
You can give them a spin by either clicking on the image above, or on this little one, immediately below:
Now get mobilized!
Douglas E. Castle
#MadMarketing
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