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Tuesday, January 24, 2012

Video Power! Crazy Horse Studios

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If a picture is worth a thousand words, then it must follow (geometrically and logically), that a well-conceived, well-presented video speaks volumes. The miracle is that a sensorially-engaging, imagination-grabbing presentation is a synergistic combination of a business plan, a marketing plan, a branding campaign, an investment prospectus or memorandum, and a kick in the head (figuratively).

The MPower Escape Case, a product of which I have become a fanatical fan, is run by MPower Brands Partnership, an entrepreneurial enterprise which operates like a true cooperative...every provider of services to the firm becomes an owner, with a serious stake in the upside. It feels like a family, but like one that's about to "go dynastic."

The wonderful young firm, Crazy Horse Studios, who produced an animation of MPower's first product, did a job that was so stunning it proved to me what I had been idly preaching for so long. Video Is Power.

The rest, excerpted from MPower's blog, speaks volumes about the power of video. I could write about this, but that would indeed defeat the purpose of the darned case study. If you've got questions about this video, you can ring Mr. Paul Regalado (the Principal Rider At Crazy Horse Studios), at 303.525.8423, or email him directly at paul@crazyhorsestudios.com.

I don't have clue about how he conceived and produced this miniature movie classic...this mixture of art and science.

The video speaks for itself. Watch and listen... [cue hoofbeats and distant trumpets]

THIS VIDEO IS BEST VIEWED IN FULL SIZE. CLICK ON THE LOWER RIGHT CORNER OF THE SCREEN, NEXT TO THE YOUTUBE LOGO.

Direct YouTube Link:
http://www.youtube.com/watch?v=LZfeE3TmE0c&feature=youtube_gdata_player

Video Link For Emailing:
http://youtu.be/LZfeE3TmE0c

A WORD ABOUT THE ABOVE VIDEO ANIMATION: The dazzling animated presentation was created, from initial concept to spectacular completion, by the brilliant creative and technical minds at CRAZY HORSE STUDIOS. Their work is as stellar as their imaginations are limitless. Learn more. Go To http://www.CrazyHorseStudios.com and be fascinated at how art and technology work together in synergy and harmony.. Think about what miracles CRAZY HORSE can do for your branding and marketing...

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What else is left for me to say? Nothing. That's the point.

Douglas E Castle [http://aboutDouglasCastle.blogspot.com] for
MAD MARKETING TACTICS!

Sunday, December 18, 2011

AVATARS! - Personal Branding Signatures

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A mini-video avatar, especially a memorable and humorous one, is a wonderful personal branding signature. It is a symbol for who you are and how you think (regardless of how non-mainstream or bizarre) - it is the essential business card, and is every bit as exciting and meaningful as the flag of a sovereign nation.

By way of example, while searching for (i.e., trolling the annals of Google with various search entry word combinations) a possible solution for a bothersome recurring glitch in my overloaded, outdated, treadmill-powered computer, I was blessed to stumble upon the nifty Star Wars-esque avatar of computer expert Mark McGookin, which accompanied his answer to my question.

Depending upon your perspective, you might find it (the avatar) either wacky, ironic, funky (being a RadioDAZZ advocate, I'll go with funky any day) or vaguely obscene. But regardless, it is memorable and mentionable. After all, Mark and his avatar inspired this brief but priceless (I still do not charge) article. And what's more, you've read it.

Every businessperson, artist, professional, entrepreneur, unindicted hedge fund manager, hairstylist and village idiot ( a dying trade - sigh!) must have a Personal Branding Signature - preferably a symbol or a nifty avatar.

Now have a look at the inspired and inspiring avatar of Mark McGookin, a rising star at Bytes.Com - I'll confess that I blew the avatar up from the postage stamp-sized original, and created a bit of resolution distortion, but so much the better:

Think about how you'd like to be represented on a stamp-sized avatar. Your personal branding signature is as powerful as it is important. This Mad Marketing Tactics tip is dedicated to my newly discovered brother, Hong Chan
in Malaysia (a brilliant photographer), and my wonderful family here in the USA, or what remains of it (the USA, that is) nowadays...

Douglas E. Castle

[ The original personal branding signature - the business card."]