To get your message across to as many people as possible, you need to turn the recipients of your information into "pushbutton evangelists." With Twitter, for example, the core value of your Twitter account is not actually just the number of followers (although advertisers will use that number as a metric to determine what they are willing to pay you to put their ads into your twitterstream and out to your audience) -- it is actually the rate of retweeting of your tweets by your readers or followers (Tweeps!), as third parties.
You want to maximize the probability of your being re-tweeted every single time you tweet.
The value in this is twofold:
1) Getting third-party objectivity into your tweets;
2) Multiplying by some great factor the number of ultimate recipients of your tweets through both your tweeting (to your followers), plus their retweeting (to their multiple groups of followers.
The simplest example:
You have a following of 1,000 people (Tweeps!) on Twitter. If each of them has 1,000 followers of his or her own, a retweet by any one of your followers to his or her followers adds an audience of an additional 1,000 recipients.
Going further and using the same numbers as above, if you have a retweet rate of , say 5%, this means that your tweet is going out to all of your followers (1,000 viewers), and is also going out (via retweet) to an additional 5,000 persons. In sum, your one tweet has gone to an audience of 6,000 persons even though your list only contains 1,000 followers.
TAKE AWAY: The greater your retweet rate, the greater your true ultimate audience. The key here is to maximize your retweet rate. Some of our friends from SocialMediAdd have some excellent tips to share.
By the way, if you would like to peruse their total catalog of offerings, just click on the image below for instant transport to the land of BIG STATS:
Here's some terrific, fact-filled insight...
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How to Get Retweeted Every Single Time
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In this week's social media training session, Dan Zarrella covers the keys to getting retweeted on Twitter (Watch the Video Now).
Once again, if you'd like to take a look at all that SocialMediAdd has to offer, simply click on the image below, and we'll take you there, by magic cybercarpet:
As always, thank you for reading me, retweeting me, re-publishing me and for giving me the attention that I crave! By the way, please visit each of the new blogs which I've listed below if you're interested (and who isn't?) in crowdfunding a project, or in finding a project worth contributing to. - Douglas E. Castle for The Mad Marketing Tactics Blog.
READ THESE PLEASE!
The CrowdFunding Incubator Blog
The Crowd Funding RSS Feeds Blog
The CFI Blog
#MadMarketing
