Getting Retweeted Every Single Time!

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To get your message across to as many people as possible, you need to turn the recipients of your information into "pushbutton evangelists." With Twitter, for example, the core value of your Twitter account is not actually just the number of followers (although advertisers will use that number as a metric to determine what they are willing to pay you to put their ads into your twitterstream and out to your audience) -- it is actually the rate of retweeting of your tweets by your readers or followers (Tweeps!), as third parties.

You want to maximize the probability of your being re-tweeted every single time you tweet.

The value in this is twofold:

1) Getting third-party objectivity into your tweets;

2) Multiplying by some great factor the number of ultimate recipients of your tweets through both your tweeting (to your followers), plus their retweeting (to their multiple groups of followers.

The simplest example:

You have a following of 1,000 people (Tweeps!) on Twitter. If each of them has 1,000 followers of his or her own, a retweet by any one of your followers to his or her followers adds an audience of an additional 1,000 recipients.

Going further and using the same numbers as above, if you have a retweet rate of , say 5%, this means that your tweet is going out to all of your followers (1,000 viewers), and is also going out (via retweet) to an additional 5,000 persons. In sum, your one tweet has gone to an audience of 6,000 persons even though your list only contains 1,000 followers.

TAKE AWAY: The greater your retweet rate, the greater your true ultimate audience. The key here is to maximize your retweet rate. Some of our friends from SocialMediAdd have some excellent tips to share.

By the way, if you would like to peruse their total catalog of offerings, just click on the image below for instant transport to the land of BIG STATS:

Here's some terrific, fact-filled insight...

How to Get Retweeted Every Single Time

In this week's social media training session, Dan Zarrella covers the keys to getting retweeted on Twitter (Watch the Video Now).

Once again, if you'd like to take a look at all that SocialMediAdd has to offer, simply click on the image below, and we'll take you there, by magic cybercarpet:

As always, thank you for reading me, retweeting me, re-publishing me and for giving me the attention that I crave! By the way, please visit each of the new blogs which I've listed below if you're interested (and who isn't?) in crowdfunding a project, or in finding a project worth contributing to.  - Douglas E. Castle for The Mad Marketing Tactics Blog.

READ THESE PLEASE!

The CrowdFunding Incubator Blog
The Crowd Funding RSS Feeds Blog
The CFI Blog

#MadMarketing

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A Clever One-Liner Wins Branding - Bam-O-Roma

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In branding, slogans, mission statements, catchphrases and other critical components of marketing, messaging and memorability, nothing gets you as much respect (even from your detractors) and memorability as a witty rejoinder. In the recent Obama-Romney Presidential (yawn) debate, after Governor Romney remarked about how the U.S. Naval Fleet is at the smallest level that it's been since 1916, The President, without a moment's hesitation, dropped one of history's best one-liners...one of the snappiest rejoinders ever in an otherwise unsurprising exercise in political platform recycling. Ever reader of The Mad Marketing Tactics Blog should have jumped up off the couch (like Tom Cruise on Oprah) and said, "Douglas E Castle must have loved this!"

This is an aspect of humor applied to marketing (President Obama's making himself stand out) that can be used by anyone to boost his or her personal, professional or corporate brand.

Here's how it played out:

Monday night's final presidential debate didn't break any social-media records—but it did provide what many on Twitter felt was a delightfully ridiculous moment, and one worth retweeting and commenting about.

Total Twitter activity around the debate was the lowest of the three presidential debates, with 6.5 million tweets over the course of 90 minutes. (The first debate saw 10.3 million tweets, while the second saw 7.2 million.) 

The most tweeted moment was President Barack Obama's retort to Romney's attack about the decreasing size of the U.S. military: "We also have fewer horses and bayonets," Obama said. [As an aside, this was worded so neatly and hilariously that it was an instant meme and a viral sensation]

The campaigns were paying attention: After the debate, the Romney campaign purchased the promoted tweet for the hashtag #horsesandbayonets while the Obama campaign purchased the promoted tweet around searches for "bayonets."

And why create a new meme when you can recycle the old? One of last week's joke debate accounts, @romneybinders, changed its handle to @horsesbayonette, thus preserving its existing follower count and staying on trend.
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It doesn't matter whom you'd prefer to be the next president of the U.S., Obama had a Mad Marketing Tactics Blog "Branding Moment".

Here's a YouTube version of the video. Click on either the hyperlink or on the YouTube video player, which is sometimes shy about appearing...

http://www.youtube.com/watch?v=GK3ORgw-h_4




And for those of you who need more visual stimulation to call your attention to this Mad Marketing Tactics Marketing Alert, here it is then for admiring and for re-pinning on Pinterest:

#MadMarketing

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• Debate: Obama wins with 'horses and bayonets' zinger (newsday.com)
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Pinterest - 5 Absolutely Best Practices.

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Inviting You To Join My Pinterest Network -  It's A Thin Line Between Asking And Begging -- Isn't It Though?

If you are not already using Pinterest, Please simply click on the magical button two paragraphs below and become a member of my Pinterest network. I will follow you (but not into restrooms or minefields), re-pin your material, comment on some of your interesting pins, and do all manner of wonderful things for you.  Besides getting to play with me on Pinterest, you'll find it integrates fabulously well with Instagram and several other visual media-sharing resources and tools. The ease of operation associated with Pinterest is also wonderful -- more on this later in the article.

Next to the ever-limited and increasingly regulated Twitter, Pinterest is fast-becoming the social sharing medium of choice for an increasing number of cyberspace commuters, marketers, prospective customers, and persons with large families and a great deal of idle time. Pinterest is an integral weapon in the social media arsenal of every Mad Marketer. Please join me by clicking below, and then c'mon back over so we can discuss the best ways to capitalize on the power of Pinterest and its expanding audience. By the way, this particular button is one of the worst I've ever generated - but it WORKS!
 


If pictures speak volumes, then Pinterest is, at least in theory, a much more potent rapid and viral messaging medium than Twitter, although each has its good points, and Twitter is already very firmly entrenched in the publishing, promotion and social media worlds, as well as the core ficus or staging platform of a multitude of businesses.

It will take another year or two before Pinterest gains sufficient traction to become a true business platform staple instead of an experiment or a supplement. There are some marketing pros who have already taken to complaining that Pinterest doesn't deliver sales, but I'd bet a great percentage of these same folks thought that Facebook was a family and friends medium -- but now have "Like Us On Facebook Buttons" all over their websites and e-media. Once again, I believe (speaking for both Mad Marketing Tactics and for Douglas E Castle, my alter ego) that the early adopters will see their efforts rewarded.

If simplicity and ease of use are demand drivers for different social media platforms, Pinterest should grab a great many marketers hearts rather rapidly. Here's the whole process:

1) Sign up for Pinterest, and create several "Boards" upon which you will post pictures, which may be sourced from any content (with pictures) on the web...blogs, websites, social media posts, newsletters, YouTube, Flickr, and the whole lot of 'em;

2) Drag and drop their cute little bookmarklet into your favorites or bookmarks column;

3) Every time you post, or see something of interest posted, you just tap on the bookmarklet and it gives you (automatically!) a choice of all of the pictures associated with the material. You simply choose the one which you like best, click on it and the bookmarklet will let you pin it to any one of your boards. When it's pinned, it will have an automatic backlink to the original url. If you add some of your witty, softly-stated commentary to the snagged image (Pinterest gives you up to 500 characters within which to do it, contrasted with Twitter's 140 character capacity), you might either engage other readers, or create a call to action. This is a wonderful opportunity to either promote ideas, services or products (generally) or to go right in for the kill and ask a viewer to become a purchaser.

The 5 Absolutely BEST Pinterest Practices:

1) Never post an image without adding a bit of your unique personality by adding some interesting commentary;

2) Follow as many other members as you possibly can, and invite members to follow you;

3) Re-pin and comment on others' pins. Build a sense of involvement, engagement and community;

4) If technologically possible for you (iPhones are a big help here), integrate your Pinterest account with Instagram (for the joy of spontaneity), Facebook, Twitter and your video media;  

5) To maximize the punch of your pin, it should be linked (i.e., it should lead to of clicked on) to a video (and audio, if possible), such as a narrated slideshow, PowerPoint presentation, an animation or any other multi-sensory "show" to increase the viewer's time spent, involvement and commitment.

Pinterest, if used imaginatively, provides your viewers with a door or gateway to any destination which you, as a Mad Marketer, wish.

Douglas E. Castle for The Mad Marketing Tactics Blog and the Daily Burst Of Brilliance Blog.

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p.s. Please Retweet us. In fact, why don't you consider following Mad Marketing Tactics On Twitter?

#MadMarketing

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